Mgr-social Media

hace 2 semanas

Panamá, Panamá, Panamá Marriott International, Inc A tiempo completo

Job Number

Job Category Sales & Marketing

Location Panama Office, Calle 52 y Ricardo Arias, Ciudad de Panama, Panama, Panama VIEW ON MAP

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

Social Media manager (Shared service)

CANDIDATE PROFILE

Education and Experience:

  • Bachelor degree required.
  • College (University) degree required in Communications, marketing, hospitality management, or related field preferred
  • 2+ years of experience in equivalent position (Agency or Company experience).
  • 1+ years managerial experience preferred, leading a team or project
  • Travel industry, hotel property experience, Field Marketing experience, or related, a plus
  • Must be fully proficient in written and spoken English and Spanish
- required. Excellent verbal communication, writing and impeccable proofreading skills

  • Leadership qualities are a must (selfstarter)
  • Must be a team player and collaborate well with multiple stakeholders
  • Strong knowledge of Social Media platforms. Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word)
  • Excellent technical and project management skills; ability to handle many diverse projects simultaneously
  • Attention to detail, criticalthinker and problemsolver
  • Skills in photography/videography, basic graphic design, basic video editing, and copywriting
  • Creative, energetic, takes initiative
  • Able to effectively work independently or, at times, as part of a team
  • Excellent interpersonal and presentations skills
  • Ability to identify and track relevant community KPIs preferred
  • Ability to balance the interests and demands of multiple stakeholders
  • Ability to communicate results to management and in a fastpaced environment

CORE WORK ACTIVITIES
The following are specific responsibilities and contributions critical to the successful performance of the position:

  • Serves as the primary Social Media point of contact and develops strategy for a specific portfolio of hotels.
  • Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.
  • Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI's position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.
  • Evaluates if global strategies meet the marketing needs for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.
  • Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.
  • Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
  • Lead and educate the hotels' stakeholders on Social Media best practices and strategy.
  • Execute on content creation, providing engaging text, image and video content for all social media channels for defined hotel portfolio
  • Manage daytoday activities of select social media channels, monitoring and responding community feedback in realtime and assist with engagement. Execute Social Media Paid Strategies and supervise Coordinator and Sr. Coordinator work
  • Oversee photo and video shoots to confirm shotlist captured for social media use.
  • Stay up to date on marketing/digital trends.
  • Attend and review internal training materials as needed.
  • Research and image sourcing of Social Media creative content.
  • Coordinate with Marketing, PR and regional Social team. Serve as a resource for the sales and operations team regarding Social media.
  • Provide daytoday support on select social media channels and relay community feedback to relevant internal stakeholders
  • Help distribute content across social platforms
  • Manage active and engaged communities around a defined topic or topics, monitoring online conversations.
  • Assist with content seeding efforts for Brand channels.
  • Train and report on social media tool usage at the regional and hotel level (ie Sprinklr)
  • Create and manage social data for reporting
  • Develop relationships with hotel stakeholders and work closely with them to learn their business and communication needs.
  • Support longrange objectives and the strategies and actions to achieve them.
  • Analyze information and evaluate results to choose the best solution and solve problems.
  • Verify marketing communications support regional, market, and hotel business objectives and goals.
  • Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.
  • Verify marketing information provided to the properties is accurate, complete, timely, and enables hotels to meet or exceed guest expectations.
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