Senior Marketing Technology

hace 2 semanas

Panamá, Panamá, Panamá Caterpillar A tiempo completo

Career Area:

Marketing

Your Work Shapes the World at Caterpillar Inc.


When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other.

We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities.

We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Job Summary:

The Senior Marketing Technology & Data Consultant works between marketing teams and technical teams to lead strategic development and adoption of marketing technologies and processes within the division and with dealers.

This role typically has moderate-expert level expertise on marketing technologies, marketing data, and digital marketing acumen.


This position focuses on Personalized Digital Marketing and Marketing Automation and serves as the expert responsible for the development and execution of Personalized Digital Marketing and Marketing Automation initiatives to drive profitable parts and service revenue and POPS growth within South America.

The incumbent will work closely with Construction Industries Services Division (CISD) field team, Dealer Distribution Services (DSD), Construction Industries (CI), and dealer marketing teams to develop roadmaps ensuring optimum use of personalized digital marketing and marketing automation to deliver a best-in-class Digital Customer Experience targeting Retail & Small Core customers.


Job Duties:

  • Responsible for working with the Field Teams, Dealers, and DSD to execute personalized digital marketing and marketing automation initiatives to drive sales with Retail & Small Core customers
  • Responsible for partnering with CISD Digital Strategist to set digital marketing strategic vision to ensure we best serve CI customers
  • Serve as a consultant for field team and dealers on personalized digital marketing and marketing automation best practice and implementation of various tools/software
  • Facilitate and lead onboarding as well as support troubleshooting for Collaborative Marketing (distributive marketing allowing dealers to utilize Caterpillar's instance of Salesforce)
  • Manage Collaborative Marketing Results (campaign performance and sales targets) and Growth Targets (customer activation) for South America region
  • Provide Cat Dealer feedback to Digital Strategist to improve customer journeys and workflows
  • Provide guidance regarding marketing consent and best practices to target customers digitally.
  • Work across CISD Integrated Marketing Team to leverage existing content and identify where additional content for the South America Region in required

Basic Qualifications:

  • Bachelor's degree, preferably in Marketing or any related area.
  • 8+ years of professional experience
  • Advanced English (reading, writing and speaking)
  • Technical background with understanding of marketing automation systems (for example, Salesforce, Eloqua, Hubspot, etc.) and Digital Marketing

Skills required:

-
Customer Focus: Knowledge of the values and practices that align customer/dealer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
-
Relationship Management:Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients/dealers, vendors, and peers.
-
Vendor/Supplier Management:Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
-
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

  • Experience working with internal as well as external customers or dealers.
  • Basic Portuguese (reading, writing and speaking)
LI

Posting Dates:

junio 18, julio 4, 2024
Caterpillar is an Equal Opportunity Employer (EEO).

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