Director, Ecommerce

**Job Description Director, EcommerceWho we are**: Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale.Your role at Tumi: Tumi is seeking an ambitious, creative, and analytical Director of eCommerce to manage our North America eCommerce growth activities through an accelerated growth phase for the brand. This role requires a business leader with a can-do, test-and-learn, entrepreneurial and innovative mindset.

This position is based in TUMI's Edison, New Jersey office, reporting into the SVP, Global Marketing and Ecommerce. - Management of the eCommerce P&L, driving to achieve top-line and bottom-line results, overseeing sales, budgets, and expenses to maximize ROAS - Manage daily eCommerce sales calendar and partner with Planning team on monthly sales forecasting - Build seasonal eCommerce strategy and roadmap that aligns with TUMI's overall business objectives, goals, and overall company growth - Stewardship of overall site experience, translating brand vision online, inclusive of A/B testing, landing page optimization, conversion rate optimization, and web analytics. - Optimize conversion rate through a mobile-first methodology and proven best practices, including continuous test & learn, heat mapping & customer feedback/surveys - Measurement of customer P&L, focusing on new customer recruitment and retention strategies, to drive accelerated growth - Partner with CRM to develop annual DTC sales goals and build forecast to drive engagement, focusing on retention, re-activation and cross-channel strategies - Leverage CDP and Tech stack to shift towards increased onsite personalization - Analyze key business metrics to evaluate and constantly improve site performance through partnership with Digital Marketing driving ROAS through SEM, SEO, Paid and Affiliate - Partner closely with Digital Operations & Technology lead to direct and manage large portfolio of MarTech vendor inclusive of eCommerce (SFCC), Digital Marketing, Data Mgt. (CDP) and various external experts ranging from machine learning / recommendation engine, ratings & reviews, engagement tools, site personalization, etc.
- Manage site maintenance plan, budget, and priorities - Lead in the research of website industry trends, benchmarking & best practices, and identifying opportunities to make improvements that impact sales and push the business forward - Promote and execute best online user experience methodologies and visual product curation and merchandising strategies that drive engagement and conversion, repeat purchases, etc. - Initiate strategic site enhancements/upgrades with business systems and workflow that will improve process and efficiency - Spearhead cross functional support (i.e. copy, graphics/photography, creative, CRM) to ensure all aspects drive sales and brand engagement - Analyze and report out on customer demographics and purchasing behavior to monitor trends and future sales growth - Serve as the primary contact for the back of house operations - Customer Service & Fulfillment We're excited if you have: - 8 + years of online experience & 5+ years of managerial experience - Proven leadership and with team management skills derived from having direct responsibility for building and managing a cohesive, high-performance team - Experience in retail digital space, luxury experience is a plus - Analytical, strategic, and entrepreneurial mindset, thrives in a fast-paced environment, prioritizing and ability to juggle multiple projects at once - Excellent project management skills, a strong problem solver with clear attention to detail, and passion for pioneering new customer acquisition and growth - Manage all aspects of the ecommerce platform and integrations, work cross functionally to ensure operational/tech efficiencies, and continuously improve site functionality and operations to deliver best in class experience. - Proven experience and knowledge of Digital Marketing side of ecommerce, hands-on experience with paid, SEO, SEM, A/B testing, landing page optimization, conversion rate optimization, and web analytics (GA).
- Strong skills in strategy, planning, budget, P/L management, site merchandising. - Strong communicator and cross-functional skills - Online site UX expertise, (both on desktop and mobile) - Must have experience in Salesforce Commerce Cloud integrations and implementations Experience in checkout solutions i.e. Apple pay, Klarna, Afterpay, Affirm, PayPal, etc. - Extensive track record of working cross-functionally with Merchandising, Retail Stores, Marketing, CRM, Fulfillment, Customer Service, IT and Digital Ops/Technology and ex