Marketing and Communications Manager, Americas
hace 20 horas
Marketing and Communications Manager, Americas We are now looking for a Marketing & Communications Manager, in Central America to strengthen the Americas Energy marketing team. Wärtsilä is leading the transition towards a 100% renewable energy future, and Marketing & Communications play a key role in creating awareness for Wärtsilä, building a preference for its flexible power solutions, energy storage solutions, and lifecycle services while also increasing stakeholder engagement in key focus countries. Preferred locations are Panama City or remote locations in Mexico - Mexico City and Colombia - Bogota As a Marketing & Communications Manager, you will focus on these responsibilities: Responsible for planning and executing marketing and communications activities with the goal of supporting the Americas area market development and sales targets. Contribute to defining the marketing & communications strategy for Americas, including objectives, target groups, key messages, Marcom activities, timeline, and forecast, covering the full scope of Wärtsilä Energy’s offering.
Based on the overall Energy Marketing & Communications goals and the Americas marketing strategy, set measurable performance indicators for the planned Marcom activities, regularly follow-up on progress, communicate actions internally, and adjust your actions as needed. Identify and prioritize target groups in focus markets, and build customized messaging. Target groups typically include both customers (utilities, Independent Power Producers, industrial companies) as well as policy makers and regulators. Create high-quality targeted content which clearly communicates the value Wärtsilä brings to the target group.
Localize global materials to fit the focus markets’ context. Plan and execute integrated marketing and communications campaigns leveraging tactics like digital marketing, media relations, events, and conferences as well as sponsoring and CSR, as relevant. Support Americas leaders and experts in becoming recognized thought leaders in their area of expertise. Communicate and share success stories and new developments, internally and externally.
Propose forecasts for your marketing and communications activities and regularly follow up on costs. Track results and optimize actions along the way based on data, striving for maximum return on marketing investment. Foster internal relationships to leverage Wärtsilä Energy organization’s expertise, especially Growth & Development and Area Sales. To be successful in this role, we expect you to have: Minimum 5 years of working experience in marketing, communications or related work.
This is Wärtsilä Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. We emphasize innovation in sustainable technology and services to help our customers continuously improve their environmental and economic performance. Our dedicated and passionate team of 17,000 professionals in more than 200 locations in 68 countries shape the decarbonisation transformation of our industries across the globe. In 2021, Wärtsilä’s net sales totalled EUR 4.8 billion.
Wärtsilä is listed on Nasdaq Helsinki.
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