Sem Specialist

hace 2 semanas


Panamá, Panamá The Darl A tiempo completo

Develop and execute comprehensive advertising strategies across Google Ads, Instagram Ads, and Facebook Ads platforms.
- Create and manage campaigns, ad groups, and ads, ensuring alignment with client objectives and industry best practices.
- Conduct keyword research, audience targeting, and competitor analysis to identify opportunities and optimize campaign performance.
- Monitor campaign budgets, bids, and performance metrics regularly to optimize campaign performance and achieve KPIs.
- Implement A/B testing and optimization techniques to improve ad creatives, targeting, and landing pages.
- Stay updated with the latest trends, features, and best practices in digital advertising platforms.
- Generate regular reports and provide insights on campaign performance, key metrics, and recommendations for improvement.
- Collaborate closely with cross-functional teams including design, content, and analytics to ensure seamless execution of campaigns.
- Stay informed about industry trends, emerging technologies, and new advertising opportunities to drive innovation and stay ahead of the curve.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience in managing Google Ads, Instagram Ads, and Facebook Ads campaigns for diverse clients and industries.
- Strong understanding of digital advertising principles, platforms, and best practices.
- Proficiency in campaign setup, optimization, and performance tracking across Google Ads, Instagram Ads, and Facebook Ads Manager.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Experience with A/B testing, campaign optimization, and performance analysis.
- Strong communication skills with the ability to articulate complex ideas and collaborate effectively with cross-functional teams.
- Certifications in Google Ads, Facebook Blueprint, or related platforms are a plus.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced environment.

**Job Type**: Part-time

**Experience**:

- total work: 1 year (preferred)



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