Marketing Consultant

hace 4 semanas

Panama Caterpillar A tiempo completo

**Career Area**: Marketing / Sales / Product Support Job Description: IT IS YOUR TIME Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future.

Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.
- industry -Knowledge in Caterpillar Products Job Profile As a Marketing Consultant (Sales Support Consultant) for BCP at Caterpillar, you will support the achievement of the annual BCP Business Plan (PINS/profit) through the execution of marketing communication tactics. You will monitor the business and generate recommendations that contribute to both the short-term and long-term marketing initiatives of these plans. This will contribute to sales growth leading to a strategic advantage for the division’s long-term marketing leadership in the Latin American region.

Job Duties/Responsibilities may include, but are not limited to: - Support the Growth of product sales by increasing participation through lead generation utilizing regional and segmented marketing (advertising) campaigns - Oversee the Latin American paid media strategy. Ensure the right content is provided to customers, in the right (paid) channel, at the appropriate time during their buying journey. - Create marketing content and materials for use in external marketing, promotions, and communications with internal partners and with dealers - Optimize the paid media strategy, leveraging trends, analytics, and marketing metrics to drive better business decisions. Support Dealer paid media optimization.

Serve as the paid media SME in conversations with external partners and/or vendors. - Support team and internal partners with recommendations and guidance on marketing campaign projects. Ensure a robust process for measurement, and improvements based on those metrics. - Create and manage dealer communications on campaign initiatives sharing creative updates and metrics (where applicable) - Create and track compelling digital marketing campaigns that enhance coverage efforts, bring market awareness, and grow qualified leads - Collaborate with other team members in the marketing team, global brand team, and product teams across the organization - Suggest and implement new features and ideas that drive awareness and actions from target customers - Support BCP Tradeshows as needed - Ensure that BCP marketing communications maintain state-of-the-art communication production techniques and products while reducing cost - Establish cost and budget targets to be followed through #LI Caterpillar is an Equal Opportunity Employer (EEO).

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