Ad Sales Planner

hace 2 semanas


Ciudad Radial, Panamá Sony Pictures Entertainment, Inc. A tiempo completo

**General Summary**:
**The Ad Sales Planner will be working closely with the Ad Sales Account Executives to prepare proposals, research, prepare media plans and presentations to support the **sales process**. The Ad Sales Planner will also be responsible for assisting with Yield Management Group, Traffic Operations and Marketing. This position will report directly to the Ad Sales Director.**:
**Responsibilities**:
**50% Support for Account Executive**:

- ** Building client proposal and pricing**:

- ** Prepares and revises sales proposals using Power Point and Excel**:

- ** Prepare research-based presentations for entire sales team to use in client and agency meetings.**:

- ** Organize research and competitive information for Account Executive**:

- ** Works with AE to develop media planning strategy for advertisers and/or prospects of SPT Network and Content**:

- ** Prepare all post-campaign analysis**:

- ** Monitor competitive landscape to keep up-to-date of current campaigns and potential opportunities.**:
**20% Work with Yield Management & Finance departments of SPT**:

- ** Client Registration / Pacing.**:

- ** Control of executive agreements**:

- ** Responsible of tracking the Inventory analysis by prioritizing customers in case of lack of inventory.**:

- ** Taking care of tokens**:

- ** Review of available inventory and token priority of advertisers**:

- ** Maintain the priority database of clients updated.**:

- ** Discussing pricing to meet both advertisers' goals and adherence to Networks rate card.**:

- ** Familiarity with Networks supported ad specifications and pricing guidelines**:
**20% Promotion of Networks products and sponsorships**:

- ** Become familiar with ad sales sponsorship opportunities as they are released.**:

- ** Develop Brand Partnership & Innovation packages creating strategy, package and pricing.**:

- ** Adjust presentations to promote Networks sponsorship opportunities locally.**:

- ** Sending packages to the Trade Marketing team for monthly Newsletters**:

- ** Control of Programming grids and new Premieres shows.**:
**10% Support for Ad Sales Director**:

- ** Prepare the expense reports of the Ad Sales Director, as well as deal with travel arrangements (authorizations, itineraries, flight confirmation, accommodation)**:

- ** Coordination of agenda for meetings with key Distribution clients**:

- ** Maintain the priority database update of Distribution clients**:

- ** Prepare presentations working close with Distribution Marketing and Research**:
**Knowledge / Skills / Abilities**:

- ** Must be outgoing, organized, solution-oriented, a **team player** and a strategic thinker.**:

- ** Ability to manage multiple requests and deadlines concurrently and stay flexible and professional under pressure and constantly changes of the industry and company.**:

- ** English proficient.**:

- ** Excellent Excel and PowerPoint skills, including complex formulas, pivot tables, screen grabs, cropping, etc.**:

- ** Ability to quickly and effectively build excel-based media plans in various formats.**:

- ** Clear understanding of time-sensitivity around due dates of proposals.**:

- ** Good understanding of technologies and technical aspects used in advertising and reporting.**:

- ** Familiarity of research tools used by media planners and buyers (IBOPE, TGI, TechEdge) is a plus.**:
**Experience**:

- ** 3-5 years of experience in agency planning, with a preference for experience in planning.**:
**Education**:

- **A bachelor’s degree in marketing, communications, digital media, accounting, or another business-related field is required.**:
LI-NT1

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