Customer Activation Manager Seasonal

hace 2 semanas

Panama MARS A tiempo completo

**What are we looking for?**:

- individual contributor with a Bachelor's Degree and +3 years of experience in Marketing, Advertising or related field in the Consumers Goods industry.
- Must be fully bilingual (English / Spanish).
- Microsoft Office proficient, with strong Excel skills - knowledgeable in managing operating systems and databases.
- Competencies expected: financial acumen, manages complexity, decision quality, plans and align, drives results, organizational savvy, drives vision and purpose, levering insights into actions and influencing without authority, among others.

**What will be your key responsibilities?**:

- Collect and analyze Seasonal segment, consumer and brand data to support creation and shaping of seasonal portfolio needs.
- Grounded in shopper and customer insight, develop and execute channel and customer activation initiatives that delivers the short and long term brand portfolio aspirations, drives optimal physical availability, engages the shopper, drives conversion and share growth.
- Manage with cross functional teams to support creation of an integrated business plan that ensures delivery of key brand initiatives in market.
- Partner with the Customer Development team to deliver an annual activation plan which is aligned to SCM choices, category growth drivers, customer needs and influences shoppers throughout the path to purchase. Effectively adapt and adjust activity plans to reflect the changing customer and internal environment.
- Ensure activity plans are aligned across Sales and CBU’s and brought into the S&OP+ process where appropriate, ensuring trade-offs are made to meet wider business objectives
- Track and manage on-going performance analysis and regular brand reviews, implement agreed seasonal plan and the marketing activity calendar in market:

- Undertake the process of forecasting with the US affiliate to comply with the checkpoints ensuring volume commitments.
- Translate Brand Compass into seasonal activity that tells the consistent, engaging brand story and build distinctive brand assets.
- Undertake product development on agreed seasonal innovation projects.
- Create, develop and deploy effective seasonal activations that continuously drive penetration and enhance the brand DMS
- Ensure cross-functional colleagues are aware of plans, requirements, risks and implications during implementation
- Undertake post activity evaluation
- Manage allocated budgets effectively

**What can you expect from Mars?**:

- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.

  • Customer Success Manager

    hace 2 semanas

    Panama Simera A tiempo completo

    This includes identifying customer needs, developing and implementing customer retention strategies, and working closely with other departments to ensure that customer goals and objectives are met. The Customer Success Manager will act as the main point of contact for customers and will be responsible for building and maintaining strong customer...

  • Sr. Manager Category Management

    hace 2 semanas

    Panama Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: - Support the BU Senior Director in defining the Hype Partnership and Premium Range strategy in the medium and long term for LAM. Strategy focus on driving the heat of the brand/category in LAM and support the franchise management strategy. Define short - and medium-term lam objectives for Hype partnership...

  • Customer Success Manager

    hace 3 días

    Panama LSEG (London Stock Exchange Group) A tiempo completo

    Position Summary This is a post-sales role which drives commercial value creation through adoption of all Refinitiv solutions purchased by the customer to achieve revenue retention and customer engagement. The Customer Success Manager plays a key role in enhancing customer experience by leveraging a network of experts across Refinitiv and ensuring...

  • Customer Account Manager

    hace 2 semanas

    Panama Px, Inc A tiempo completo

    We are looking for a persuasive and fast-paced individual that is eager to learn about the lead generation industry and it is able to grow our customer portfolio. But before describing the role, let us introduce ourselves: PX is The Market-Leading Platform for the Digital Customer Acquisition Industry. We are changing the way how leads are bought online with...

  • Customer Success Project/program Manager

    hace 2 semanas

    Panama Dell Technologies A tiempo completo

    Customer Success Project/Program ManagerManages projects, typically from initiation through delivery. Coordinates cross-functional teams through meetings and progress measurement activity, which bring distinct, specific projects to completion on time and within budget.Join us as a Customer Success Project/Program Manager on our Customer Success team in...

  • Commercial Planning

    hace 2 semanas

    Panama Bacardi A tiempo completo

    About the role YOUR OPPORTUNITY As a Commercial Planning & Activation (CP&A) Coordinator, your role is to ensure excellence in execution to drive business growth, protecting the brand standards while having a strong trade presence that translates into transaction. You will be the go-to person for customer brand activations (development and execution). As...

  • Growth Product Manager

    hace 7 días

    Panama Encuentra24 A tiempo completo

    Encuentra24, the leading online marketplace in Central America, is seeking a Growth Product Manager to lead our Product team. This role will work closely with leadership, as well as tech, marketing, sales and operations teams across markets to develop our vision and strategy, and execute. We are looking for a Product all-star who is passionate about users,...

  • Advertising Sales Manager

    hace 2 semanas

    Panama Infinity Talent A tiempo completo

    The leading online marketplace in Central America, is seeking an Advertising Sales Manager to lead our advertising sales team. This role will work closely with leadership to develop our vision and strategy, and position as a leading advertising solutions provider in the region. We are looking for a sales professional who is passionate about digital marketing...

  • Digital Services Consultant- Chile

    hace 2 semanas

    Panama Caterpillar Energy Solutions Gmbh A tiempo completo

    IT'S YOUR TIME! It's Your Career. Make it Matter Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three primary segments - Construction Industries, Resource Industries and Energy &...

  • Digital Services Consultant- Mexico

    hace 2 semanas

    Panama Caterpillar A tiempo completo

    **Career Area**: Marketing / Sales / Product Support Job Description: IT'S YOUR TIME! It's Your Career. Make it Matter Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three primary...