Digital and Marketing Content Consultant for Lac Regional Office

hace 2 semanas

Panamá, Panamá UNICEF A tiempo completo

**Job no**: 580356
**Contract type**: Consultant
**Duty Station**: Panama City
**Level**: Consultancy
**Location**: Panama
**Categories**: Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child,**_innovation_**

UNICEF promotes the rights and welfare of all children and adolescents in everything we do. Together with our allies, we work in 190 countries and territories to transform this commitment into practical actions that benefit all children, especially focusing our efforts on reaching the most vulnerable and excluded, worldwide.

The UNICEF Latin America and Caribbean Regional Office is based in in Panama, operating in 36 territories, including 24 country offices.

UNICEF works to put the rights and well-being of the most disadvantaged children at the heart of the social, political, and economic agenda, in line with our equity focus, working across our organization and with our partners in government, civil society and the private sector to support shifts in public policy, fuel social engagement, and increase investment for children.

To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. Latin America is a fast-growing region with high fundraising expectations. Unlocking the full potential of digital is key to realizing the growth of Individual fundraising in the region.

**How can you make a difference?**

Under the close supervision of the LAC PSFR Cluster Manager, the Fundraising Consultant (Digital and Marketing Content) will support the implementation of LAC Cluster digital fundraising strategy. Digital plays a pivotal role in achieving the Gross Revenue planned in the upcoming years and is a strategic building block to align with the Global Individual Giving strategy. This consultancy will be key to achieving revenue goals in an increasing and more complex fundraising operation.

Within the support also of the LAC Cluster Digital Specialist Consultant, the consultant may be assigned the primarily, shared, or contributory accountabilities for all or part of the following areas of major duties and key end results:

- **Support the development and implementation of digital fundraising strategies and initiatives, including acquisition campaigns (pledge, leads, one-offs) and partner retention campaigns (line and circle) to deliver various fundraising KPIs across all digital channels**:

- Support planning, execution, and evaluation of the investment strategy of the different channels to obtain the maximum profitability in terms of ROI.
- Support planning, execution, and evaluation of the objectives, strategies, and actions in the different digital capture channels: SEO / SEM, Display, Real Timing Biding, social networks, affiliation, and database capture actions, among others, seeking the maximum volume and profitability in terms of ROI.
- Contribute to the development and implementation of a CRO (conversion rate optimization) strategy. Analyze the journey and user experience and obtain insights to implement.
- Focus on creating work processes that can be tested with measurable results and have a quick impact on fundraising.
- Support the development and implementation of digital acquisition campaigns (leads and direct donors).
- Generate A / B testing actions and follow up on results.
- **Keep up-to-date dashboards and metrics to track digital performance measurement and find the right tools to implement**:

- Develop a metric plan and propose KPIs in accordance with the Individual Giving strategy. ? Support the development of the strategy, implementation and optimization of web analytics: tags, tracking, metrics and implementation of pixels through Google Tag Manager, Google Analytics, Hotjar and other tools that may be necessary.
- Propose improvements according to the results obtained.
- Generate and share monthly digital reports. Develop dashboards to monitor key digital performance indicators.
- **Coordinate all the necessary technological solutions to support the strategy of recruitment, retention, loyalty, value maximization, guaranteeing compliance with legal requirements**:

- Ensure digital platforms and activities protect data transfer.
- Guarantee compliance with legal requirements in all digital activities, in the short and long term (GGPx, data management, etc.).
- **Provide and support an up-to-date analysis of best practices, opportunities and trends and innovation related to digital fundraising, from the UNICEF network and external organizations**:

- Use innovation to identify new trends in digital transformation and develop new business models and channels.
- **Prepare marketing contents and

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