E-business Activation Specialist

hace 2 semanas


Panamá, Panamá Nestlé A tiempo completo

Somos Nestlé, la compañía de alimentos y bebidas líder en el mundo. Más de 308,000 colaboradores comprometidos con nuestra misión: mejorar la calidad de vida y contribuir a un futuro más saludable. Nuestros valores están enraizados en el respeto: respeto hacia nosotros mismos, respeto hacia los otros, respeto a la diversidad y respeto a nuestro futuro. Estamos presentes en más de 85 países con más de 413 fábricas. Creemos que nuestros colaboradores son nuestro activo más importante, y estamos comprometidos en ofrecerte un ambiente laboral internacional, inclusivo y dinámico con muchas oportunidades._

**Posición**: E-Business Activation Specialist

**División**:Comunicaciones

**Ubicación**:La Loma, Ciudad de Panamá.

**Resumen de la Posición**

Responsable del desarrollo de soluciones de comunicación digitales y de creación de contenido marcario (gráfico, video, texto, audio) y de e-Content dentro de la ejecución de medios propios de Nestlé, vigilando el cumplimiento de las tareas en tiempo y forma. Apoyará en el desarrollo y creación de assets del programa de CRM de MiNestlé y Recetas Nestlé; además, en conjunto con el CRM Manager, ejecuta los pilares de las estrategias digitales de nuestras marcas hacia los consumidores y garantiza la manera en que el ecosistema digital sea un generador de valor a través del contenido.

**Un día en la vida de**
- Apoyar el desarrollo y operacion de medios propios de Nestlé CAM, incluyendo: desarrollo de correos, alineacion con equipos creativos, y coordinacion con equipos internos de marketing (NBS).
- Seguimiento de indicadores principales de las plataformas relacionadas (CRM, Website Analytics).
- Seguimiento de mejores prácticas para websites, CRM y SEO medidos a partir de los indicadores globales de mejores prácticas (BPIs)
- Evaluación de tendencias del consumidor y datos en tiempo real para la optimización constante de contenido.
- Desarrollo, ejecución y actualización de contenido en medios propios

**Que te hará exitoso en la posición**
- Experiência en marketing (1-2 años)
- Conocimiento y experiência en ecosistema digital (3-5 años)
- Habilidades en redacción creativa.
- Deseable experiência con Google Analytics, desarrollo web y herramientas de CRM.
- Inglés avanzado



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