Franchise Strategy Lead Marketing

hace 1 semana


Panamá, Panamá Servier A tiempo completo

**Date posted**:Nov 27, 2025- **City**:Panama City- **Country/Region**:PA- **Type of Contract**:Full-time Employment / Unlimited- **Job Requisition ID**:10448- Franchise Strategy Lead Marketing-
- .- Propósito del rol- Traducir la estrategia del portafolio en planes tácticos específicos por franquicia, garantizando coherencia, crecimiento rentable y alineamiento con los objetivos regionales. Actúa como referente estratégico por área terapéutica, conectando insights, contenido y resultados.- Responsabilidades clave- Definir los planes de franquicia, alineados con la dirección de portafolio y medical.
- Analizar datos de ventas y tendencias clínicas para identificar oportunidades.
- Desarrollar mensajes clave y materiales promocionales junto con Medical y Engagement.
- Coordinar la implementación local y medir impacto por país.
- Alinear forecast, inversiones y performance con los equipos de Marketing y Ventas.-
- Perfil deseado- Experiência en marketing farmacéutico o producto especializado.
- Conocimiento científico y comercial del área terapéutica.
- Habilidad analítica y orientación a resultados.
- Excelentes capacidades de comunicación y liderazgo transversal.-
- Competencias clave- Brand Positioning & Value Proposition ++++
- Insights +++
- Performance Impact +++
- Financial & Forecasting +++
- Segmentation +++
- Priority source of growth +++
- Content +++
- Omnichannel Strategy ++
- Experience Journey +-
- Indicadores de éxito- Cumplimiento de objetivos de crecimiento de la franquicia.
- Consistencia de mensajes y materiales con la estrategia global.
- Rentabilidad y ROI de iniciativas.- Whatever your area of expertise, your work within the Servier Group helps advance therapeutic progress for the benefit of patients. You will be part of teams recognised for their scientific excellence and reach your full potential in a professional environment that encourages you to develop yourself. Tailor-made onboarding journeys, mobility opportunities, quality trainings, responsible management, team spirit... All this and more in a workplace focused on your well-being.-
- At Servier, we are committed to therapeutic progress to serve patient needs. We put the diversity of our employees as a source of richness for the fulfillment of this vocation.



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