Growth Marketing Manager

hace 6 días

Panamá Provincia de Panamá, Panamá MSD A tiempo completo

We're seeking a **Growth Marketing Manager** to manage and optimize our marketing operations in the Puerto Rico, Central America and Caribe cluster, with an emphasis on managing omnichannel initiatives to enhance customer engagement and business outcomes. This role bridges product marketing and communication, coordinating with product managers on differentiation, strategy, pricing, and stakeholder mapping, while also driving promotional marketing efforts that directly connect to broader sales trajectories.

If you're experienced with paid media, Conversion Rate Optimization, and possess a strong background in digital marketing, this position provides a unique opportunity to shape and deliver impactful marketing strategies. You will manage a team in Puerto Rico and work closely with cross-functional teams and global Centers of Excellence to foster innovation, mentorship, and a culture of growth.

**Main requirements**:

- Bachelor's degree in marketing, business, or a related field; a Master’s degree is preferred.
- Excellent written and verbal communication skills in English and Spanish.
- Minimum three (3) years of experience in the marketing area managing paid media, web analytics and conversion rate optimization.
- Minimum two (2) years of experience in managing teams, including guiding and developing team members to achieve organizational goal.
- Experience in managing cross-functional projects and marketing budgets.
- Experience in implementing digital campaigns and creative content generation with media planning capabilities.
- Experience managing marketing automations and salesforce marketing cloud tools is preferred.
- Strong analytical skills, strategic thinking, and communication skills.
- Proficiency in software tools such as WordPress VIP, marketing cloud platforms (e.g., Salesforce).
- Skills in communication, networking, and relationship-building.
- Knowledge of programmatic media, Data Management Platforms, and customer journey design will be considered a plus.
- Willing to travel up to 50% of the time.

**Responsibilities include**:

- Manages growth marketing strategies aligned with business objectives.
- Creates workflows and process documentation for stakeholders.
- Collaborates with the USA team and global Centers of Excellence for regional and functional integration.
- Oversees user acquisition, conversion, and retention initiatives.
- Manages change management plans to upskill cross-functional teams in digital marketing and growth strategies.
- Provides guidance and mentorship to the cluster growth marketing.
- Aligns strategies with cross-functional teams and support promotional approval processes.
- Fosters relationships with the USA team and global Centers of Excellence to share knowledge and best practices.
- Utilizes data analytics for informed decision-making and monitor Key Performance Indicators, including web analytics, Google Analytics, and Customer Relationship Management metrics.
- Stays updated on industry trends, market dynamics, and the competitive landscape.
- Conducts market research, competitor analysis, and customer segmentation.
- Collaborates with finance to develop and manage the growth marketing budget.
- Navigates the internal network and align with USA marketing for effective collaboration and execution.
- Manages talent development within the team and introduce new skills related to paid media and digital marketing.
- Optimizes campaigns and participate in meetings, briefings, and proposals as a consultant for the Central America and Caribe region.
- Organizes team processes with experience in agile methodologies like Scrum and manage omnichannel marketing efforts, particularly for vaccine products.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
International

**VISA Sponsorship**:
Yes

**Travel Requirements**:
50%

**Flexible Work Arrangements**:
Hybrid

**Shift**:
1st - Day

**Valid Driving License**:
Yes

**Hazardous Material(s)**:
n/a

**Job Posting End Date**:
10/26/2024

**Requisition ID**:R318390

  • Growth Product Manager

    hace 1 semana

    Panamá, Panamá Bairesdev A tiempo completo

    Who We areBairesDev is proud to be the fastest-growing company in America. With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional...

  • Growth Product Manager

    hace 5 horas

    Panamá, Panamá Bairesdev A tiempo completo

    Who We are BairesDev is proud to be the fastest-growing company in America. With people in five continents and world-class clients, we are only as strong as the multicultural teams at the heart of our business. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of the best talents and nurture their professional...

  • B2c Growth Marketing Strategist

    hace 3 semanas

    Panamá, Panamá Sagan Recruitment A tiempo completo

    **Job Title**: B2C Growth Marketing Strategist Location: Remote (CST Time zone) Salary Range: up to 3000 USD Work Schedule: Monday - Friday, 8:00 AM to 5:00 PM (CST) NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international...

  • Growth and Acquisition Marketing Manager,

    hace 1 semana

    Panamá, Panamá Invitro Capital A tiempo completo

    **Job Overview**: **Working Hours: Monday to Friday, Pacific Time Zone.** **Key Responsibilities**: - **Paid Campaign Management**: Set up and launch paid campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms with a focus on scalability, ROI, and minimizing cost per acquisition (CPA). - **Ad Copy and Creative Optimization**: Write, test,...

  • Digital Marketing Manager

    hace 5 días

    Panamá, Provincia de Panamá, Panamá Sagan A tiempo completo

    **Job Title**: Digital Marketing Manager - Latam Location: Remote (PST Timezone) Salary Range: up to 2500 USD NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. Discover a world of career possibilities with...

  • Central America Sales

    hace 1 día

    Panamá, Provincia de Panamá, Panamá Hisense Central America A tiempo completo

    **Job Summary**: As a Sales & Marketing Manager, you will be responsible for driving revenue growth and expanding market share in Guatemala(1), Honduras(1), El Salvador(1), Dominican Republic(1), Costa Rica(1), Nicaragua (1), and Panama (1). You will oversee all sales and marketing activities, including developing and implementing effective sales strategies,...

  • Remote Marketing Manager

    hace 3 semanas

    Panamá, Panamá Scopic Software A tiempo completo

    Are you on the hunt for exciting new challenges that boost your professional growth? If you’re an innovator by nature and a Marketing Manager by trade, we’d love to hear from you! Read on to see if you’d be a good fit to be the next Manager of Scopic's growing Marketing department and our team of 250+ professionals from over 60 countries. **Position...

  • Podcast Producer

    hace 7 días

    Panamá, Panamá Sagan Recruitment A tiempo completo

    **Job Title**: Podcast Producer & Growth Manager Location: Remote (EST Time Zone) Salary Range: up to 2000 USD Work Schedule: Monday - Friday, 9:00 AM to 6:00 PM (EST) NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of...

  • Digital Marketing Manager

    hace 7 días

    Panamá, Panamá Sagan Recruitment A tiempo completo

    **Job Title**: Digital Marketing Manager Location: Remote (EST Time zone) Salary Range: up to 3000 USD Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST) NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international...

  • Digital Marketing Manager

    hace 1 día

    Panamá, Panamá Sagan Recruitment A tiempo completo

    **Company Overview**: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. Discover a world of career possibilities with Sagan. Position Overview We are seeking a proactive and data-driven Digital Marketing Manager to lead our digital marketing initiatives and...

  • Growth Specialist

    hace 1 día

    Panamá, Panamá Kashio A tiempo completo

    Kashio es una empresa que desarrolla Tecnología Financiera para ayudar empresas a adoptar Pagos Digitales y Automatización sus operaciones financieras de Cuentas por Cobrar y Cuentas por Pagar. Prestamos servicios a más de 400 empresas de diferentes industrias, como educación, finanzas, administración de propiedades, servicios públicos, entre otras,...

  • Customer Growth Specialist

    hace 1 semana

    Panamá, Provincia de Panamá, Panamá Sagan A tiempo completo

    **Job Title**: Customer Growth Specialist Location: Remote (EST Time Zone) Salary Range: Up to 2000 USD/month Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (EST) NOTE: Independent Contractor Position Company Overview Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of...

  • Marketing Manager

    hace 4 semanas

    Panamá, Panamá Sagan A tiempo completo

    **Job Title**: Marketing Manager / Social Media Manager Location: Remote (EST Time zone) Salary Range: up to 2000 USD Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST) NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of...

  • Marketing Manager

    hace 1 día

    Panamá, Panamá Sagan A tiempo completo

    **Job Title**: Marketing Manager / Social Media Manager Location: Remote (EST Time zone) Salary Range: up to 2000 USD Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST) NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of...

  • Regional Field Force Manager

    hace 1 día

    Panamá, Panamá GomezLee Marketing A tiempo completo

    **Descripción de la Empresa** GomezLee Marketing es una firma líder en Trade Marketing que se especializa en proporcionar soluciones a marcas globales de Bienes de Consumo Empaquetados (CPG) y Electrónica de Consumo. Con oficinas en doce países de Centroamérica, Sudamérica y el Caribe, hemos estado ayudando a nuestros clientes a aumentar sus ventas de...

  • Performance Marketing Manager

    hace 7 días

    Panamá, Panamá Sagan Recruitment A tiempo completo

    **Job Title**: Performance Marketing Manager Location: Remote (EST Time zone) Salary Range: up to 2000 USD Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST) NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international...

  • Client Success Manager

    hace 2 días

    Panamá, Provincia de Panamá, Panamá Bionic Talent A tiempo completo

    **About the Client**: Our client is a digital marketing agency specializing in providing digital marketing and SEO services to small businesses and startups across the USA. They are seeking an experienced Client Success Manager to join their team. With a focus on driving growth and maximizing ROI for their clientele, they are committed to excellence and are...

  • Digital Marketing Account Manager

    hace 3 semanas

    Panamá, Panamá WX Digital Agency A tiempo completo

    Digital Marketing Account Manager at WX Digital Agency Remote / Marketing / Freelance / Part-time We are growing our team of passionate people on a mission to make an impact and drive growth for our clients. WX Digital Agency provides Website Development, Digital Marketing, and CRO services and partners with clients based in the US and Europe. WX is...

  • B2b Growth Strategist

    hace 3 semanas

    Panamá, Provincia de Panamá, Panamá Latamcent A tiempo completo

    **Job Title**: Sr. **B2B Growth Strategist Who You Are**: You are a strategic thinker with extensive experience in B2B marketing and sales, especially within the U.S. market. You excel at demand generation, CRM optimization, and building tech-enabled solutions that deliver outstanding results. **The Opportunity**: As a Senior B2B Growth Specialist you'll...

  • Marketing Manager

    hace 3 semanas

    Panamá, Panamá Moffatt And Nichol A tiempo completo

    Moffatt & Nichol specializes in large complex waterfront infrastructure projects and is recognized as one of the worldwide leaders in this field. We are actively looking for a Marketing Manager to join our Corporate Marketing team and be based out in our Latin America Region. The Marketing Manager will work with the Director of Marketing to create a...