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Travel Retail Americas Branded Airport Coordinator Panama

hace 17 minutos


Panamá, Panamá Estee Lauder A tiempo completo

Estee Lauder Companies, Travel Retail Americas, is looking for their next Branded Airport Coordinator in Panama.

PRIMARY OBJECTIVES:
To lead, mentor, and inspire the Beauty Advisors to achieve overall sales targets, Counter goals and to manage Airport business objectives through:

- Effectively tracking and monitoring monthly sales results by Terminal vs Target and previous year’s sales. - with Retailer’s monthly sales reports and qualitative feedback from the operation (rise alerts if needed)
- Total Stock Management, Fixture Fill levels and Visual merchandising standards, with the support of the Sales and Education Executive.

Ensure that brand guidelines are executed in store including visual merchandising elements, planograms, testers and visuals etc.
- **Description**:

- Sales planning: the role should be more strategic and follow the process as below:

- LRP-Yearly Budget-Quarterly-Weekly at brand level Monitor the daily and hourly at store level
- The full process will be: Sales target setting-allocation to doors-weekly tracking-review and reporting
- 1) LRP planning:

- a. Prepare sales projection for the next 3 years based on current latest estimation and individual door performance
- b. Review with NSM and BGM
- c. Submit the final version to finance team
- 2) Budget planning:

- a. Distribution plan i. Help BGM and NSM to complete distribution plan before yearly budget ii.
- b. Sales planning
- i. Prepare realistic sales projection for next year based on LRP
- ii. Review with NSM and BGM iii. Submit the final version to finance team (all expenditure will based on sales projection)
- c. Expenditure planning
- i. Review brand and sales calendar of next year with NSM
- ii. Plan sales related events including:

- New door opening
- Retail education
- Counter retail events
- Sales management team meeting
- Field meeting (RM meeting, key cities town hall meeting)
- **Qualifications**:

- 1. Preferably with cosmetics and / or makeup knowledge and experience.
- 2. Proficient in both spoken and written English and Chinese language.
- 3. At least 3 - 5 years of relevant experience preferred.
- 4. Strong analytical skills.
- 5. Excellent team player
- 6. Ability to manage multiple responsibilities in a fast paced, demanding environment.
- 7. Good knowledge of retail selling with some background in merchandising and retailing.
- 8. Computer literacy is essential, especially for Excel, Access and relevant system.

RESPONSABILITIES:
1. RETAIL SALES:
Review of retail targets:

- Retail targets aligned with Sales and Education Executive (SEE), cascaded to Beauty Advisors monthly (breakdown by door and POS Demo).
- Track Incentives and Spiffs for all stores - Ensure correct implementation on spiffs and incentives
- Book and Train Animation Demos according to brand focus and goal
- Lead the Animation Implementation and Campaign Distortions on counter ensuring implementation is to brand standards
- Support with the coordination of VIP visits and passes
- Management of GWPs, Samples, and TOAs ensuring proper usage and communication on counter
- Ensure SPO/promotional activities are active at counter, escalate to SEE as needed.
- Execute Marketing Calendars per semester along with branded SEE
- Competitor awareness: provide ad hoc Monthly reports and proactively highlight best practices/new launches/ animations. Provide additional information needed as per brand requests.

Analyze performance of business:

- Analyze business. Highlight areas of success and opportunities to SEEs and align on action plans. Provide guidance and timely feedback to Bas - with Retailer’s monthy sales reports providing feedback on team templates for reporting
- Conduct monthly Beauty Advisor meetings to review results, motivate team to drive and exceed targets as well as provide direction to the team.

Building Relationships:

- Build a close relationship and partnership with the Retail Partner and Airport Operations team to provide trends, insights, and critical business information so it can be cascaded to the Sales and Education Executive (SEE) and/or Area Sales and Operations Manager (ASOM). Previously define and clarify the communication flow with Retailer teams.
- Work closely with Staffing agencies/ Retail Partner to build relationships and ensure they provide the highest caliber of staff possible to have when needed.
- Be the number one recruiter for Talent within the Airport environment -foster, nurture, and create a pipeline of Talent to support any open positions or gaps on the retail team.

Plan to succeed:

- Implement monthly focus/ actions as outlined on Trade Marketing Calendar established by Sales and Education Executive and work closely with Education team to ensure alignment. Support the Beauty Advisor where required with retail event planning, and local incentives to ensure the overall goal is achieved.
- Review with Branded Sales and Education Executive and Branded ASOMs potential opportunities in the Terminal for inc