Sr Manager Market Insights

PURPOSE & OVERALL RELEVANCE FOR THE DEPARTMENT
- Generate market and competitor insights. Define methodologies, portfolio and frameworks for market and competitor insights. Synthesize business insights and provide support and recommendations for strategic projects and initiatives to advance the brand’s mission and objectives.

KEY RESPONSIBILITIES:

- Market/Industry & Competitors Insights, Consumer insights
- Drive the team to become a world-class, insights-driven center of excellence that can help drive business strategy and action
- Support and implement structures, tools and processes that improve the impact of market, competitor and biz insights to drive actions
- Consistently update reports, seek enhancements, and share insights with partners and teams Maintain and drive the usage of tools/methodologies and research guidelines/frameworks for research across organization
- Generate insights and consolidate research from across organization into single source of truth with the support of the team
- Provide business portfolio insights (channel, categories and markets) and recommendations
- Leverage country feedback to continuously improve business insights and identify opportunities/threats
- Support future business choices as well as train and coach users
- Help and drive implementation of business insights platforms
- Recommend and research new insight tools/methods and models regarding their organizational relevance
- Previous experience in working with third parties.
- REPORTING

Provide clear, concise, and actionable recommendations by drawing out key insights from in-depth, complex data sources and reporting these to various internal stakeholders
- Generate and update monthly/quarterly reports on time to be delivered to key stakeholders across the region
- SUPPORT OF BUSINESS DEVELOPMENT AND ANALYTICS COMMUNITY
- Consult the global community of market intelligence/business development or consumer insights analysts embedded in the market, and ensure define consistent methodologies, approaches, processes and KPIs and metrics across the region
- Go beyond and also connect Market Intelligence insights with other teams (Strategy planning, execution, Brand Insights, Finance and others) to push the organization triggering strategic initiatives
- Work closely with othe analysts around the market and make them highly effective and self-sufficient in the usage of the market intelligence analytics tool
- Develop and nurture a MI network, both within and outside of adidas, to ensure that best practices and innovations are disseminated across the company
- Present and promote results and insights to adidas colleagues at all levels, including senior stakeholdersKNOWLEDGE, SKILLS, AND ABILITIES:

- Leadership, problem-solving and decision-making abilities
- Someone who considers quality, accuracy and attention to detail as critical
- Excellent in Excel and PowerPoint
- Strong presentation skills Good interpersonal skills
- Very strong statistical expertise
- Strong market and industry awareness
- Experience of reporting tools such as Power BI Experience in other industry tools/suppliers such as data.ai, similarweb, Euromonitor and other is a plus
- Proven team player that can collaborate across functions and organizations
- Ability to develop influential and collaborative relationships High resilience and solution-oriented attitude

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

- 5+ years’ marketing intelligence experience
- University Degree (e.g. in Business, Marketing, Economics, Econometrics, International Management and numeric/statistical discipline)
- Proven experience of cross-functional and collaborative working (matrix organization)
- Works at ease on all hierarchy levels
- Fluency in English (written and verbal), working spanish

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

- JOB TITLE:
- Sr Manager Market Insights
- BRAND:

- LOCATION:
- Pan