Marketing Automation Specialist

hace 1 semana

Panamá, Panamá EF Education First A tiempo completo

Job Description Summary:

- Create segmentation logic, filters, and data extensions to support campaign needs.
- Support journey setup, testing, and optimization in SFMC.
- Collaborate with marketers to translate campaign requirements into accurate audience builds.
- Maintain data hygiene and troubleshoot segmentation issues.
- Key Responsibilities
- Build audience lists, data extensions, and segmentation criteria in Salesforce Marketing Cloud.
- Support the creation, QA, and deployment of journeys using Journey Builder.
- Translate campaign briefs into executable audience definitions and segmentation rules.
- Maintain consistent naming conventions, documentation, and data hygiene practices.
- Conduct QA on segmentation logic, suppression rules, and personalization fields.
- Monitor campaign performance and recommend improvements to audience logic.
- Collaborate closely with marketers, designers, and CRM partners to ensure accurate delivery of mass marketing campaigns.
- Troubleshoot issues with data availability, filters, and automation rules.
- Qualifications
- 1-3 years of experience in CRM marketing, marketing automation, or Salesforce Marketing Cloud.
- Understanding of segmentation logic, subscriber data, and data extensions.
- Basic SQL knowledge preferred (query activities, segmentation logic).
- Strong attention to detail and ability to work under tight timelines.
- Comfortable collaborating with marketing teams and translating requirements into build tasks.
- Why you’ll love working here:

- Join an amazing team of passionate individuals from across the globe.
- Hybrid Model - up to one day working from home per week after completion of initial training period.
- 22 paid vacation days, in addition to 12 paid national holidays.
- Comprehensive health insurance. Eligible after 3 month probation period.
- World-class office facilities that include parking, in-house gym, coffee station, and collaboration spaces.
- Seasonal and monthly office events including Holiday parties, Summer Party, and Mix & Mingles.
- EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more).
- STEP Program - Get an experiential travel opportunity in order to know more about our product from the travelers' perspective
- Yearly tuition reimbursement up to 1500 USD
- Discounts at local venues and businesses.
- **About EF Education First**:

- At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
- When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
- #LI-JS1

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