Business Development

The Digital Specialist (Sales Closer) is solely focused on closing new business opportunities assigned to them from inbound leads (SEO and PPC) and outreach (through our Outreach Specialists) and finding ways of improving the CLTV of existing clients.

**Our buyer persona**:
Businesses

Yearly Revenue US$240,000+

R$1,200,000+

MX$5,000,000+

Overhead

50+ People

Industries

Any (with digital presence, preferably a website and not social pages only)

B2B and B2C (E-commerce)

Marketing Investment

10%+ of Revenue

Pains we help solving

Lack of sales or need to reach revenue targets (online and/or offline) which is a result of:

- Newly launched brand, store, business or website (needs reach for brand awareness)
- Lack of traffic
- Low conversion rates
- Low Customer Lifetime Value (CLTV)
- High Customer Acquisition Cost (CAC)

**People**

Area Digital, Marketing, Technology, Sales, Administrative

Education

College Degree+

Age

25-45 years old (digital savvy)

Seniority

C-Level, Director, Manager, Senior

Positions CEO, CTO, CIO, CMO

Sales Director, Marketing Director, Digital Director

Marketing Manager, Growth Manager, Digital Marketing Manager

Department Team

Size 0-10 (small team = we can help with more “hands on deck”)

10-30 (medium team = we can help with more specialists)

30+ (large team = we can help with strategy)

*These are not ABSOLUTE, but rather a guideline to what our ideal client looks like - be mindful that some leads do not fit all these criteria but are still potential customers.

Our MQL has
- A website
- A valid phone number
- Minimum budget to work with us

(US$1,000 per month)

Our SQL has
- A decision maker
- A pain we solve (traffic, awareness,

conversion rate, CLTV and CAC)
- Urgency
- Sufficient budget to work with us

(US$2,000 per month)

**Necessary**:

- Be physically located in Panama City

**Soft Skills necessary**:

- Innate curiosity
- Love and passion for helping people
- Great communicator
- No shame to pick up a phone and call and chase business opportunities
- Problem solver (identifies problems and can pair our services as solutions) - extremely

focused on solution-selling (consultive sales)

Hard Skills necessary:

- Microsoft Office Intermediate (Will use a lot of PowerPoint, Excel and Word)
- LinkedIn Sales Navigator
- Knowledge of digital marketing analysis platforms such as Semrush, Ahrefs, SimilarWeb and

similar platforms
- HubSpot (or similar)
- Experience with solution selling (or SPIN selling services)
- Intermediate understating of digital marketing (SEO & PPC) and data-driven remarketing
- English as a second language is preferred (not necessary)

Day to day activity:

- Call inbound leads (through our websites) within 10 minutes
- Qualify leads and follow-up rigorously
- Present meaningful and well-researched presentations with the help of platforms such as

Semrush, Ahrefs, SimilarWeb, Moz, and others
- Reverse-engineer clients’ goals and show a path to victory solving our 4 core pillars: GOAL,

PAIN, URGENCY AND BUDGET
- Prospect potential deals and join events for networking and new opportunities
- Upsell or cross-sell existing clients, as well as gettting recommendations and referrals from

existing clients or contacts within our expandable network.

**What success looks like (your goals)**:

- Your only objective is to meet the below monthly sales targets

**Who you’d work with**:

- You will report to the Strategy Director of your country/region.
- You will work on a daily basis with your sales team (LATAM)
- You will have continuous training sessions with your Chili team (SEO, PPC, CRO, BI and more)

**Salary**: B/.675.27 - B/.868.20 per month

**Language**:

- Inglês (required)