Retail Marketing Manager

No Relocation Assistance Offered

Job Number # Panama, Panama, Panama

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About The Role

Lead the correct execution of the 5Ps strategies by Retail Environment in the countries, ensuring the focus on business priorities and ensuring the generation of action plans taking into consideration the behavior of the shopper in each RE.

Main Responsibilities:

• Guide the definition of priorities of the hub and of each country so that Colgate grows above the growth of the market in the different Retail Environments.
• Identify the Retail Marketing priorities of the Latin America Division and ensure alignment and implementation in the hub and countries.
• Lead the development of the 5Ps strategies of each Retail Environment in the hub and ensure the correct communication with the Retail Marketing Managers of the countries. Ensure that there are action plans for Colgate to grow in sales and market share in the different Retail Environments with the presence of the categories in which we participate.
• Ensure compliance with Colgate's monthly review of priorities and performance evaluation discipline in each Retail Environment in each country, supporting the CBP Monthly Discipline of the countries. Ensure compliance with the CBP monthly discipline in the hub countries.
• Align study priorities with Retail and Shopper Insights Latam, monitor the execution of studies, lead the delivery of results to regional and local teams, ensure the generation of action plans based on the shopper insights obtained. Quarterly review of the performance of defined plans.
• Ensure the development of the Shopper Marketing Activity grid in each country, building it collaboratively with clients, taking advantage of the best practices of Latam and ensuring the integration of shopper insights by Retail Environment.
• Lead the development of the 3 Year Strategic Plans by Retail Environment from the hub, ensuring the participation of the local Retail Marketing Managers for the adaptation to the countries.
• Lead the correct definition of Retail Category Development priorities, ensuring compliance with regional and local functions both to internally strengthen the commercial team and to improve our level of relationship with customers, complying with the different RCD services.
• Lead the participation of Retail Marketing in the process of creating and implementing New Products, ensuring the correct definition of the 5Ps by Retail Environment in each launch.
• Lead in Customer Development the organization and execution of business reviews according to the requirements of Latam Division.

Required Qualifications:

• Bachelor's degree in Business Administration, Marketing, Business, Industrial Engineering or related field
• At least 4 years' experience in the commercial area (Marketing or Sales)
• Shopper and Retail Environments understanding
• Bilingual/Advanced English level

Preferred Qualifications:

• Knowledge of Colgate Palmolive brands strategy, knowledge of different analytic tools, InStore essentials and RCD Preferred
• Microsoft Office, Google Tools, SAP, BI, Nielsen and Tableau

Travel Requirements:

• Up to 10% of time

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.