Social Media

hace 7 días

Panamá, Panamá, Panamá px A tiempo completo

PX is looking for a data-driven, strategy-focused Social Media & Digital Optimization Specialist to join our growing Digital Services team. This is a role for someone who understands performance marketing, analytics, and SEO, and knows how to turn insights into actions that drive measurable growth for our clients.

This is not a content-creator or influencer-style position. While creativity matters, the core of this role is analysis, optimization, research, reporting, and client strategy.

You will work directly with our VP of Digital Services, support U.S.-based clients, and help build scalable systems that improve campaign efficiency and digital performance.

What You'll Do

1. Social Media Strategy & Management

  • Develop data-driven social strategies that support client acquisition goals.
  • Define KPIs tied to measurable growth and conversion outcomes.
  • Oversee content quality in collaboration with SEO leads.
  • Analyze performance data and recommend optimization paths.
  • Research platform trends and implement industry best practices.
  • Manage content calendars with consistency and structure.
  • Write clear, informative, and conversion-oriented copy (not lifestyle content).
  • Build digital partnerships and professional relationships when relevant.

2. Conversion Rate Optimization (CRO)

  • Develop testing roadmaps for ads and landing pages.
  • Run A/B and multivariate tests using VWO or similar tools.
  • Track, interpret, and report testing results to internal teams and clients.
  • Translate findings into actionable insights.

3. Digital Operations & Client Support

  • Prepare weekly and monthly performance analyses.
  • Participate in client meetings to present results and recommendations.
  • Collaborate with cross-functional teams on digital projects and workflows.
  • Support the Digital Services team with project coordination and follow-through.

What You Bring

  • Fluent English (written + spoken) — required for client communication
  • Strong analytical mindset
  • Experience in:
  • Digital marketing strategy
  • Social media analytics
  • SEO
  • Content analysis (not lifestyle content creation)
  • Google Analytics
  • CRO tools (VWO, Hotjar, etc.)
  • Bachelor's degree in Marketing, Digital Communications, or similar
  • 3+ years in digital marketing, ideally with agency experience
  • Bonus:
  • Project management abilities
  • HTML basics
  • Experience in the U.S. higher-ed or trades school verticals

Why PX?

We take pride in fostering a culture of respect, trust, transparency, and accountability among our colleagues and business partners. We are working to become to go-to platform for customer acquisition. Here are some benefits:

  • Opportunities for career growth and development.
  • Private health insurance.
  • Parking in Casco Viejo.
  • A dynamic and innovative work environment.
  • Collaboration with a talented and passionate team.
  • Contribution to the growth of a leading tech company in the lead generation industry.

Location: Casco Viejo, Panama City

You'll join a team that encourages innovation, autonomy, and long-term career growth in the digital marketing and lead generation space.

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