Product Marketing Specialist

Join PX, the leading customer acquisition technology platform in the United States We help D2C brands acquire new customers transparently and predictably.

We're

seeking a Product Marketing Specialist who will play a key role in growing one of PX's latest products. The current focus of this product is on auto insurance, but next year we will expand to other industries as well. Our ambitions are very high.

We are looking for a dedicated, highly motivated, proactive individual with a passion to create impact and drive change.

PX Local is our rapidly growing solution for small and

independent business owners to buy leads with transparency and control. As we scale our operations, we're looking for a driven Product Marketing Specialist to help us educate, activate, and grow our community

and book of business of independent business owners.

So, what's the role about?

As a product marketer, you will be the voice of these local and independent businesses, helping to position PX.

You will translate product value into simple, compelling messaging, build content that resonates with our audience, and drive go-to-market strategies that accelerate growth in key regions.

This is a hands-on role that requires creativity, clarity in communication, and a strong sense of ownership. If you thrive in a startup-style environment and love building from scratch, this role is for you.

Your responsibilities:

• Understand our target audience inside-out (motivations, pain points, buying behaviour, language, etc.)

• Speak their language, learn their terms, and create actionable GTM strategies to reach them at scale.

• Develop targeted and high-impact marketing and educational content that is compelling to our target audience

• Generate out of the box, creative ideas to engage and reach our target audience

• Ideate, launch, and optimize omnichannel campaigns to reach and activate our target audience, own these end-to-end

• Own metrics and measure the impact of your initiatives (messaging effectiveness, acquisition results)

• Lead the planning and execution of offline & online events (webinars, tradeshows, regional events) that PX will either host or be part of

• Work closely with Product, Sales, Customer Success, Operations, to drive
  
  product led growth strategies, communicate value effectively, and support scale

• Be on top of competitors' marketing strategies and be agile enough to constantly adapt messaging, strategy, new campaigns to stay ahead of the curve

Requirements:

• You are extremely proficient in American English (this is a must)

• 2-3
  
  years+ experience in product marketing. You have a passion for content and storytelling.

• Exceptional ability to write well across various styles: informative, instructional, persuasive, etc.

• Organized and detail oriented

• Curious and ambitious to make the best use of current resources

• Quick to deliver, we focus on speed

• Creative, data-driven, and unafraid to explore innovative paths

• Ownership Mentality

• Proactive: you're someone who takes initiative when you identify a gap; you know how to get stuff done.

What do we offer?

• Floating holidays

• Parking

• Private health insurance (after 3 months)

• A bright and beautiful office in the heart of Casco Viejo, Panama

• Working with an international team across countries and continents, work with colleagues in Netherlands, USA, Ukraine

• Bonusly – a platform where team members give points to each other for appreciation, which can be redeemed for gift cards

• Direct exposure
  
  to the executive team

• Coaching and mentorship to acquire soft and hard skills for accelerated career development