Business Development Representative – Medical Devices

Loh Medical is looking for a hands-on, results-driven Sales Representative to develop and grow its commercial presence in Panama. This position is ideal for a proactive hunter-style sales professional with experience in medical devices, healthcare, rehabilitation, or the broader health sector, who enjoys being in the field, developing new business, visiting customers, delivering product demonstrations, and building long-term relationships. The Sales Representative will be responsible for the full sales cycle, from prospecting and lead generation through product presentations, quotations, follow-up, negotiation, and closing, while maintaining accurate commercial activity and pipeline information in the company’s CRM/ERP system. Success in this role requires strong commercial presence, persistence, responsiveness, discipline, and the ability to build trust with customers while representing Loh Medical’s commitment to Mobility & Independence, Integrity, Service, and Clinical Excellence.

Key Responsibilities
Sales & Business Development
• Proactively prospect, identify, qualify, and develop new business opportunities in the assigned territory.
• Build and expand Loh Medical’s presence across the Panamanian healthcare market.
• Manage the complete sales cycle, from initial prospecting through quotation, negotiation, and closing.
• Conduct regular in-person customer visits, product presentations, and demonstrations.
• Develop relationships with healthcare institutions, distributors, clinics, professionals, and other relevant stakeholders.
• Identify opportunities for upselling and cross-selling based on customer needs.
• Consistently work toward achieving established monthly and annual sales and margin targets. Customer Relationship Management
• Develop and maintain strong, long-term relationships with existing and prospective customers.
• Act as a reliable and responsive point of contact for clients throughout the sales process.
• Provide timely follow-up on emails, calls, WhatsApp inquiries, quotations, and commercial opportunities.
• Understand customer needs and recommend appropriate solutions based on Loh Medical’s product portfolio.
• Maintain post-sale communication to support customer satisfaction and future business opportunities. CRM & Sales Pipeline Management
• Maintain accurate and up-to-date customer and opportunity information in NetSuite or the company’s designated CRM/ERP system.
• Document relevant customer interactions, including calls, meetings, emails, and follow-up activities.
• Create and qualify leads and convert opportunities through the established sales process.
• Maintain an organized and active pipeline with clear next steps.
• Follow up consistently on open quotations and opportunities.
• Support accurate sales forecasting and reporting through disciplined CRM management. Market Development
• Monitor developments within the medical device, healthcare, and rehabilitation markets in Panama.
• Identify potential customers, market opportunities, competitive activity, and emerging needs.
• Provide customer and market feedback to the Sales Manager.
• Collaborate with Sales, Operations, Marketing, and Quality teams to ensure a seamless customer experience. Quality & Continuous Improvement
• Represent Loh Medical professionally and consistently with the company’s values and quality standards.
• Support continuous quality improvement initiatives and comply with applicable internal policies and procedures. Candidate Profile Education
• Bachelor’s degree in Business Administration, Marketing, Health Sciences, Healthcare, or a related field preferred. Experience
• Previous experience in B2B sales, business development, or commercial roles.
• Experience within medical devices, healthcare, rehabilitation, pharmaceuticals, clinical products, or the broader health sector is strongly preferred.
• Demonstrated experience developing new business and acquiring customers, rather than exclusively managing existing accounts.
• Hands-on experience conducting customer visits, presentations, product demonstrations, quotations, negotiations, and sales follow-up.
• Experience managing a sales pipeline through NetSuite or another CRM/ERP platform. Skills & Competencies The ideal candidate will demonstrate:
• Strong hunter mentality and new-business orientation.
• Commercial confidence and ability to establish credibility with customers.
• Strong communication, negotiation, and relationship-building skills.
• Results orientation and persistence.
• Initiative and a proactive approach to identifying opportunities.
• Excellent customer follow-up and responsiveness.
• Strong organization and discipline in managing a commercial pipeline.
• Ability to work independently and manage a territory effectively.
• Charisma and professional presence when interacting with customers.
• Ability to operate effectively in a hands-on, fast-paced commercial environment. Language Requirements
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• English: Intermediate to upper-intermediate, with the ability to communicate effectively in a professional environment. Travel & Mobility
• Availability to travel regularly within the assigned territory and visit customers in person.
• Valid U.
S. visa required.
• Own vehicle is preferred but not mandatory.
• Comfortable working primarily in the field and maintaining regular face-to-face interaction with customers. Compensation & Working Conditions
• Contract Type: Independent Contractor
• Monthly Base Compensation: USD $1,700
• Monthly Variable Compensation: Up to USD $1,300 based on achievement of established objectives
• Potential Monthly Compensation: Up to USD $3,000
• Travel expenses / per diem: Provided according to company guidelines
• Gasoline support: Provided
• Internet: Monthly internet bill covered according to company policy What Success Looks Like A successful Sales Representative at Loh Medical will:
• Create a consistent pipeline of new commercial opportunities.
• Increase Loh Medical’s market presence and customer base in Panama.
• Build trusted relationships with customers and healthcare stakeholders.
• Maintain consistent follow-up throughout the sales cycle.
• Keep CRM information accurate and updated.
• Meet or exceed established sales objectives.
• Demonstrate initiative, persistence, influence, customer orientation, and accountability.
• Represent Loh Medical professionally in every customer interaction.