Shape New Frontiers Digital

hace 2 semanas

Panamá, Panamá, Panamá Diageo A tiempo completo

Job Description:
About us


From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed.

We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.

Feel inspired? Then this may be the opportunity for you.

Function

At Diageo, we have a wealth of admired brands that few companies can rival.

With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there's a rich legacy of character and outstanding products to promote.

And we rely on passionate, driven marketers to celebrate these brands and ensure their future success.

Whether you're involved in launching a spirited and innovative campaign, developing fresh and exciting products, tapping into a new generation of consumers or delving into the insights that fuel the next big idea, there are a huge variety of projects and roles on offer.

But all our positions demand the same levels of resilience, strategic thinking and creativity that drives growth and does justice to the quality of our brands.

Character is everything to us at Diageo. We're looking for the daring and groundbreaking spirit that has sustained us for hundreds of years. If you share our sense of adventure, you'll thrive here. With opportunities to craft the career you want, through continuing learning and development, and the support of dedicated peers.

About the Role

The future of marketing demands that our marketing is purpose driven and personal at scale.

Digital and Media for us in marketing are not only strongly connected but play a strong role in delivering personalized and purpose driven connection with our consumers.

The purpose of this role is to ensure that all the recruitment portfolio brands have brilliant media plans with digital programs as a core element.

The role also is responsible for analyzing every line of the investments across the recruitment brands portfolio in order to guarantee that the plans are efficient, scalable and connected in terms of messaging across ATL and BTL.

This analysis is required for 50% of the brands investment (approx. GBP 24 MM), and it responsible for making a recommendation to the Marketing Director on and the heads of categories where and how to invest the communication resources.

The role will also select and work with all our content creation, digital and media agency partners to ensure we can get the most out of them and that we are doing detailed performance measurement.

The Key focus brands are Tanqueray, Smirnoff, SMICE & Guinness.

Media and digital are deliberately combined in the role to ensure that our strategies and campaigns are coordinated for a multi-channel approach.


Decision Making- Define the Communications strategy for the top recruitment brands with input from the BM's, in order to get approval from the MKT Director, and in alignment with the premiumization portfolio Media & Digital Manager.- Continue assessment on Digital and Media agencies for CCA- Propose the right thresholds and budget allocation for Communication (ATL and BTL) and Digital across brands in CCA- Propose the usage/allocation and measurement of the central Media and digital budget- Runs the content creation "Media First "approach.- Receives input from our distributor partners to deliver the Digital/media agenda- Supervise and makes sure that the influencers plans are in line with the communication strategy of the portfolio.


Financial responsibility:

  • Responsible for delivering the A&P mix for all key brands on total communication.
  • Direct management along of digital and media agency fees.
  • Direct management of the ATL budget of the brands.


Leadership Responsibilities- No direct reports to this position, this position needs to work along and influence Brand Managers, Global digital centre of excellence, PR and influencers Manager, CMO team (comms at point of sale), Distributors Marketing teams, Global DMC team, digital managers in Global brand teams and external agencies teams.- Ability to orchestrate remote work teams (internal and external collaborators)- This role is the DMC champion in CCA and is the approver of all the content submitted to DCH.


Key outputs:

  • Communications Planning: Get the best out of our Content creation and media agencies and deliver brilliant joined up Comms plans in a multichannel environment. Ensures all brand plans across CCA have a strong digital component and investment each year as a part of the game planning process.
  • Guarantees that every message is taking into consideration the brand position, the occasion, and the media channel speci

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