Shape New Frontiers Digital

hace 3 semanas


Panama Diageo A tiempo completo

About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role.

It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired?

Then this may be the opportunity for you.FunctionAt Diageo, we have a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there’s a rich legacy of character and outstanding products to promote. And we rely on passionate, driven marketers to celebrate these brands and ensure their future success. Whether you’re involved in launching a spirited and innovative campaign, developing fresh and exciting products, tapping into a new generation of consumers or delving into the insights that fuel the next big idea, there are a huge variety of projects and roles on offer.

But all our positions demand the same levels of resilience, strategic thinking and creativity that drives growth and does justice to the quality of our brands. Character is everything to us at Diageo. We’re looking for the daring and groundbreaking spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here.

With opportunities to craft the career you want, through continuing learning and development, and the support of dedicated peers.About the RoleThe future of marketing demands that our marketing is purpose driven and personal at scale. Digital and Media for us in marketing are not only strongly connected but play a strong role in delivering personalized and purpose driven connection with our consumers. The purpose of this role is to ensure that all the recruitment portfolio brands have brilliant media plans with digital programs as a core element. The role also is responsible for analyzing every line of the investments across the recruitment brands portfolio in order to guarantee that the plans are efficient, scalable and connected in terms of messaging across ATL and BTL.

This analysis is required for 50% of the brands investment (approx. GBP 24 MM), and it responsible for making a recommendation to the Marketing Director on and the heads of categories where and how to invest the communication resources. The role will also select and work with all our content creation, digital and media agency partners to ensure we can get the most out of them and that we are doing detailed performance measurement. The Key focus brands are Tanqueray, Smirnoff, SMICE & Guinness.

Drive insights into what content works to guide the brand management team on higher engagements on social mediaLeads capability building on digital and media across all business unit marketing teams to build local functional authoritiesRuns the digital compliance agenda and raises issues as they arise specially on social media.Qualifications and Experience Required: Bachelor degree in Media requiredExperience in Consumer Marketing (Min 10 years)Minimum 5 years’ experience of building brands through social media requiredExperience of leading multiple partner teams across geographies requiredUnderstanding of SEO and SEM preferredDirect experience in Media Planning/Agreement Latin America preferredMedia agency or digital agency experience preferredBilingual Proficiency (English & Spanish) requiredAvailable to travel 20% of the timeFlexible working optionsRole will be based in Panama Diversity statementCelebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.Character Is EverythingWorker Type : RegularPrimary Location: Panama CityAdditional Locations : Job Posting Start Date : 2023-02-04-08:00



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