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Growth and Acquisition Marketing Manager,
hace 1 mes
**Job Overview**:
**Working Hours: Monday to Friday, Pacific Time Zone.**
**Key Responsibilities**:
- **Paid Campaign Management**: Set up and launch paid campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms with a focus on scalability, ROI, and minimizing cost per acquisition (CPA).
- **Ad Copy and Creative Optimization**: Write, test, and refine ad copy and creatives for targeted audiences to maximize campaign performance while keeping acquisition costs low and improving lead quality.
- **Keyword and Audience Strategy**: Implement keyword strategies and audience segmentation to optimize campaign efficiency, ensuring the cost per click (CPC) and cost per acquisition (CPA) align with budget goals.
- **Campaign Performance Analysis**: Analyze campaign performance metrics like CTR, CAC, ROAS, and LTV using tools such as Google Analytics and Google Ads Manager to identify cost-saving opportunities and areas for growth.
- **A/B Testing**: Conduct A/B testing on ads, targeting strategies, and user experiences to refine campaign results.
- **Campaign Tracking and Measurement**: Implement tracking mechanisms, including Google Tag Manager and UTM parameters, to measure and optimize campaign performance
**Requirements**:
**Minimum Qualifications**:
- **Experience**: 8+ years in performance marketing, growth marketing, or digital advertising, with a proven track record of scaling customer acquisition campaigns.
- **Platform Proficiency**: Expertise in managing campaigns on Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and using SEO tools to drive results.
- **Analytical Tools**: Proficiency in analytics platforms like Google Analytics, Tableau, and Looker, as well as CRM systems such as HubSpot and Salesforce.
- **Optimization Skills**: Strong abilities in A/B testing, funnel optimization, and making data-driven adjustments to improve campaign performance.
- **Technical Expertise**: Knowledge of tracking mechanisms like Google Tag Manager, UTM parameters, and troubleshooting campaign performance issues.
- **Web Skills**: Familiarity with basic HTML/CSS for minor landing page edits is an advantage.
- **Problem-Solving and Collaboration**: Exceptional problem-solving skills, a collaborative mindset, and a hands-on approach to driving execution and results
**Preferred Qualifications**:
- **Startup Experience**: Experience working in high-growth startups or venture-backed companies, with exposure to fast-paced environments.
- **SaaS or AI Background**: Proven experience managing customer acquisition efforts for SaaS or AI-driven products.
- **Programmatic Advertising**: Knowledge of programmatic advertising platforms and emerging ad networks for advanced campaign strategies
**Benefits**
**Why Join Invitro Capital?**
- **Work on cutting-edge AI and B2B technologies**:We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the SME market.
- **Help build and grow successful startups**:We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies. This is not a 9 to 5 job. This is a startup environment with a give-it-all mentality.
- **Work with some of the best minds in the industry**: You will be part of a team of seasoned entrepreneurs and product leaders who are on a mission to make a difference in the SME space. You will have the chance to work with some of the best minds in the industry.
- **Supportive and collaborative work environment**:We believe in creating a supportive and collaborative work environment where our employees can thrive.
- **Competitive compensation**: We offer a competitive compensation package, with salaries ranging from [$ 2,500 to $3,500 monthly], payable in USD.
