Performance Marketing Analyst

hace 1 día

Panamá, Panamá PX, Inc A tiempo completo

Who is PX -PX revolutionizes how marketers address customer acquisition. We optimize and simplify every aspect of lead and call buying, so marketers can excel at one thing: finding customers. Our platform powers customer acquisition by providing unparalleled visibility into where leads come from, compliance management best practices, full programmatic buying controls to run successful programs, and end-to-end attribution insights needed to drive better results. Using PX, marketers are able to confidently grow and efficiently scale their customer base.

Our clients span tens of verticals across Home Services, Financial Services, and Insurance industries. We are a team of unique, quirky, hard-working, and innovative people - working across four international locations, with lofty goals and down to earth personalities.

What You Will Do -Are you an analytical, fact-based thinker who focuses on delivering accurate information? Are you fast-paced and restless, and love to manage the moving parts of complex projects? Is your communication style factual and professionally social? Are you proactive and driven to solve problems with data? Would you describe your work product as accurate, thorough and exacting?

Check out our Performance Marketing Analyst role You'll play a key role for the Client Success & Marketplace teams in combining your analytical skills and ability to manipulate data with your excellent communication skills and strategic thinking, to be able to share recommendations with our Client Success Managers and Clients as to how they can become more successful in their performance outcomes using PX.

PX Data
- Strong ability to work with data, using tools such as Excel and Tableau.
- Deep analysis of Marketing Performance metrics.
- Provide recommendations for Client Success Team on how to surpass ROI targets and better achieve their goals using the PX platform.
- Predictive modeling based on multiple sales funnel points.
- Trend analysis, ROI over time.
- Develop, create and maintain reports that can be built out in Tableau to assist in campaign management as well as other areas of the company.

Campaign Management
- Manage, optimize, and scale lead and call campaigns on the PX platform towards KPIs.
- Recommend both Client and Campaign strategies and pricing to Client Success Managers (CSMs) and PX clients to drive revenue growth. Be strategic and convincing in the reasoning behind recommendations - you should be the expert on this.
- Provide weekly campaign updates for managed clients to CSMs.
- Assist the Client Success (CS) team with ad-hoc analyses requested by clients relating to e.g. lead availability, coverage, performance.
- Once ramped up, map out how existing practices can be scaled through process improvement and automation.

Other
- Work closely with the Marketplace team to improve alignment between supply and demand better.
- Absorb pain points experienced by CS team and clients in using PX and relay ideas/solutions to the Product Manager.
- Work closely with internal teams to provide continued feedback and analysis for campaigns, inclusive of optimization suggestions and recommendations.
- Special CS projects as needed.
**Qualifications -**

What you have:

- Bachelor’s degree, Masters preferred
- 2 - 3 years experience in Data Analysis; Within Performance Based Marketing preferred
- Strong Analytical Skills; familiarity with or knowledge of Tableau, SQL, Python, or R Studio a big plus
- Proven problem-solving ability
- Excellent communication, both written and verbal, and interpersonal skills
- Superior organization skills and attention to detail
- Ability to prioritize and manage multiple concurrent projects
- Ability to work in a high performance, fast-paced team environment
- Knowledge of APIs a big plus

What you are:

- Self-motivated with a strong and scrappy work ethic.
- Detail-oriented and focused on analysis to find areas for improvements.
- Professionally assertive, not afraid (and in fact, you love) to influence traditional thinking at any level of an organization with a confident charisma.
- Flexible and creative at finding the right solutions while still able to weigh the right business considerations.
- Able to work independently, while being open to direct direction and guidance.
- Collaborative in how you work across the internal organization, while having fun and making friends. We are a small, entrepreneurially minded tech company of go getters with a can-do, proactive attitude.

**Benefits**:

- Medical Insurance
- Paid Time Off for Vacation
- Parental Leave
- Learning, and Training Opportunities

Our Values -Our Company Values are simple and we want to bring on new team members who embody them and help in scaling our team in a value driven way.
- What You See Is What You Get - We believe in respectful, direct communication and strive for an environment where everybody can freely express their opinion and where feedback is encouraged. We build strong and sustaina

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