Pet Professional Officer

hace 3 días


Panama MARS A tiempo completo

Responsible for sharing insights and supervising market growth, deployment and strategy of the Pet Professional sector on central American market.

Embed a 'category first' culture into the market, in line with category range plan recommendations and the Perfect Clinic and Pet Professional services programs whilst supporting the strategic direction on portfolio deployment and "test & learn" support.

**Market Knowledge**
- Identify, understand and generate Insight about the market to drive Royal Canin's transformation toward a Health through Nutrition Company
- Supervises consumer studies and analyzes to measure the effectiveness of the actions carried out, guide and recommend future actions for VET/PRO market: (#vets/nurses/breeders, #practices, #prevalence of disease, #medicalization )
- Analyzes the competition and suggest an action plan

**Vet & Pro Community**
- Draws the eco system of the Vet/Pet community, identifies all the stakeholders and understands market dynamics, trends, KOL, Vet University
- Supports strategic partnerships that promote Royal Canin In becoming a Health through nutrition Company.
- Supports strategic partnerships with vet-pharma/medicine companies that materialize into learning events and collaborations specific to the market
- Understands Vet Clinic market dynamics, strategy, engagement.
- Supports strategic partnership with Vet Clinics
- Analyzes Pro market and suggests test & learn and action plan to support Importers

**Sales & Marketing**:

- Actively shares, contributes, and works together with the HUB/SPOT team, to foster collaboration, exploring opportunities, influencing, and supporting the execution InDi strategy
- Support Sales a marketing strategy with HUB/SPOT manager and InDi Pet Professional Director
- Collaborates and supports the adaptation, implementation, and communication of the sales & marketing action plan on the market
- Shares Knowledge and supports the development of sales & marketing capabilities
- Recommends actions in the management of sales activation materials/events for VET/PRO business
- Supports category vision and ensures the Category Growth with our Importer by providing a Category Vision, Insights, and a Picture of Success
- Responsible for Pet Pro InDi budget in the market
- Supports demand priorities, definition, execution & implementation
- Makes sure pet professional strategy is aligned with the PSR to achieve company aligned vision + with the EUKANUBA/ROYAL CANN strategy

**Cross-Functional Collaboration**
- Aligns the plan with Scientific communication, a key enabler of the Pet Professional strategy
- Co-create and generates Insight from importer team through periodical scheduled meetings
- Periodical portfolio review with Marketing, in particular VHN ranges to ensure have available market relevant products
- Works with other InDi Pet Professional Manager to develop a community and share best practices
- Collaborates with InDi Pet Professional director to align on priorities and market requirements

**Education & Professional Qualifications**
- Degree level business qualification
- Fluent In Spanish
- Fluent in English
- Veterinary Qualification is an advantage.
- Must be able to demonstrate a high competency of commercial acumen

**Knowledge / Experience**
- Vet/Sales/Marketing background with knowledge of the veterinary industry
- Varied knowledge of roles with at least 5 years' experience
- Background within FMCG is a plus.
- Experience in navigating complex environment, quickly adapt to changing and challenging situations

**What can you expect from Mars?**
- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.



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