Digital Specialist
hace 2 semanas
**Área Funcional**:Comunicaciones
Dar soporte estratégico y operativo a nuestros gerentes de marca y líderes de categoría en términos de inversión en medios e implementación de planes de eBusiness, incluyendo la coordinación y gestión de las estrategia de Influencer Marketing y CRM.
**Un día en la vida de**
- Diseñar y dar seguimiento continuo a la planificación y estrategias de medios junto con la agencia, asegurando la correcta ejecución.
- Asesorar a los gerentes de marca para evaluar los planes de medios digitales buscando eficiencia en la inversión.
- Proponer y construir nuevos proyectos y estrategias de medios digitales basados en innovaciones y oportunidades, siendo responsable de la ejecución.
- Dar seguimiento a los KPIs en la ejecución de las diferentes estrategias con el fin de optimizar y garantizar el desempeño.
- Liderar la estrategia de influencer marketing del mercado, alineada a los guidelines globales. Y gestionar la relación y operación con la agencia asegurando que los negocios reciban el servicio contratado.
- Liderar la agencia de CRM para los programas corporativos
- Responsable del mantenimiento y activación de la base de datos NiM.
**Lo que te hará exitoso**
- Licenciatura en Marketing, administración de empresas, especialización en E-Business, entre otros.
- 2 años de experiência profesional.
- Experiência en agencia de marketing o publicidad, en la posición de Media Strategist
- Experiência como Líder de CRM
- Experiência trabajando con marcas o negocios que participan del mercado del consumo masivo
- Ingles Avanzado
Somos Nestlé, la compañía de alimentos y bebidas líder en el mundo. Más de 308,000 colaboradores comprometidos con nuestra misión: mejorar la calidad de vida y contribuir a un futuro más saludable. Nuestros valores están enraizados en el respeto: respeto hacia nosotros mismos, respeto hacia los otros, respeto a la diversidad y respeto a nuestro futuro.
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