Marketing Analytics Manager

hace 6 meses

Panama The Estée Lauder Companies A tiempo completo

**Grow your career with The Estée Lauder Companies**

The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. As the global leader in prestige beauty, we touch over half a billion consumers a year.

Our Company's products are sold in over 150 countries and territories under the following brand names AERIN, Aramis, Aveda, Bobbi Brown, Bumble and bumble, By Kilian, Clinique, Darphin, Donna Karan, DKNY, Dr. Jart+, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, MAC, Michael Kors, Origins, Prescriptives,Smashbox, Tom Ford, Tommy Hilfiger and Too Faced.

Infused throughout our organization is a passion for creativity and innovation; a desire to push the boundaries and invent the unexpected.

**Position Overview**

You will empower the team to deliver insights as part of the Global Marketing Calendar Alignment team, with the creation of advanced visualization tools like Power BI through advanced DAX, Tableau and Power Apps / Power Automate.

You will ingest data from centralized sources and channel it through a team to tackle multimillion-dollar business problems and opportunities to transform the way ELC does business. The team will leverage the analytic tools you create to discover actionable business insights in big data environment. You are a business leader from day one: you need to be an effective communicator, self-motivated, and able to convert insights into actions that improve the business results.

Working as part of the Global Marketing Calendar Alignment team and closely to Global and Regional marketing teams, to create analytics marketing models to analyze the retail sales target from the marketing campaigns and their sufficiency to reach ELC’s market share ambition.

You’ll need to mine data, derive actionable insights into a simple digestible visualization tool to create algorithms into simple conclusions that will empower others to take action to win with consumers.

**Roles and Responsibilities**
- Lead the A&P and MCA team in OneSource
- As part of the Global MCA team will development of the MCA process and reports.
- Manage MCA analytics projects
- Work closely with the different Marketing teams, global and regional
- Optimize data ingestion
- Identify the key business questions and how they connect with different data sources
- Define the metrics, analyze the available data, and join sources to get the correct insights.
- Be proactive in identifying potential new analytical visualization tools to extract knowledge from raw data and transform it into meaningful and impactful information

Day-to-Day Service Delivery
- Advanced Data Visualization and Data Analytics
- Create custom visuals that enhance key components to maximize the use of data pipelines
- Recommend ways to improve data reliability, efficiency, and quality
- Centralize data into easily digestible and fast solutions
- Build data pipelines that enable the organization to collect data points from different sources available.
- Prepare dashboards and solutions that could immediately tell stories
- Make data drive analysis to enable business decision making
- Prepare data for prescriptive and predictive modeling
- Develop machine learning models of classification to categorize unstructured data

**Qualifications**

**Qualifications**- Major in Business, Industrial Ing., Marketing or Finance
- +7 Years of experience
- Fully bilingual, English and Spanish

**OneSource**
- Provides responsive and flexible services
- Innovative/Change agent. Experiments with new concepts and approaches. Comes up with creative solutions to difficult problems.
- Data and SLA commitment driven
- Continuous improvement and service-oriented mindset.

**Job**: Finance & Accounting

**Primary Location**: Latin America-PA-8-Panamá

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 2312558

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