Luxury Trade Advocacy Manager, Cca

hace 4 semanas

Panama Diageo A tiempo completo

Job DescriptionAbout usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role.

It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired? Then this may be the opportunity for you.Purpose: Luxury in Diageo looks to deliver: World-class shopper understanding and insightsCompelling category strategiesSupport for outstanding customer collaborationValue creating Category developmentEffective shopper marketing to support conversion at POPCustomer-focused planning, activation, and executionLuxury Trade Advocacy Manager CCA works with Marketing, Customer Marketing, Sales, Distributors and Our Customer to identify the brand and category opportunities for all the Reserve Portfolio according to the strategy, developing, managing and coordinating execution of the Reserve commercial calendar and activation plan, ensuring its completion with the Cycle Planning and Briefing process and supports evaluation/learning back into the wider business, aligned with the Commercial Managers & Distributors of the country to presented in one Sign Off.Incumbent collaborates on the development of the Market Channel Strategy, and Category/Portfolio Strategy working with Reserve Marketing team.

The role itself delivers executional Guidelines for the Reserve Accounts across CCA in OnTrade & OFFTrade.The Role will develop executional scoreboards and evaluates channel in-store execution and experiences against well-defined scorecard metrics, ensuring we deliver on time and with high luxury standards every growth driver to our customers across channels.Market Context The Caribbean and Central America (CCA) is one of Diageo’s most diverse and profitable markets. It is the number 1 market in Latin America and the Caribbean (LAC) in terms of profitability, both in absolute and margin terms, and close to number 2 in terms of NSV. Globally, we are the second most profitable market for Diageo, after North America.The 37 countries that comprise CCA boast a cumulative population of 77 million people who speak a range of languages including English, Spanish, French, Dutch, Creole, Patois and numerous other native languages. There is a significant and growing emerging middle class (EMC) population across what are relatively young, but broadly stabilizing, democraciesDominican Republic is the biggest domestic market within CCA cluster.

Is a business that generates approx. £46m NSV. It is one the most profitable market in LA&C both in terms of absolute operating profit and margin.Reserve represents the 26% of total value and the main categories are Scotch and Tequila which represent 76% and 17% of the total value of ReserveDecision Making Supports analysis to improve ROI of promotional activities and close volume gaps in order to meet channel business targets, engaging all relevant parties to deliver our business plan.Recommends changes and interventions to ensure consistency and luxury activation plans are achieved on time and with the Reserve Standards in Full in an efficient and effective way.Find opportunities to execute and deliver an experience to our consumer across channels for all the Reserve BrandsDevelop pragmatic solutions that overcome operational barriers at the Point of sales based on insights and knowledge of channel dynamics.Supports brand forecast decisions in S&OP cycleFinancial ResponsibilityResponsible of ensuring correct implementation of total Reserve A&P and aligns Commercial Managers to Trade Spend budgets are met according to plans in conjunction with CM, Finance and Reserve Marketing teamResponsible for all purchasing order’s belonging to the budget of the channel different channels for Reserve, follow up with providers and ensuring correct management of internal controls regarding A&P Budget. Responsable for indirect (Distributor) Budget ManagmentResponsible for Reserve Sell Out Performance in CCA Reserve Brands.Deep understanding and responsible for Measurement and Evaluation (Pre & Post) to target the right investment to maximize ROI whilst delivering for our consumers, shoppers and customers.Leadership ResponsibilityThe role reports to the Head of Luxury Premiumization CCAThe incumbent supports Customer Marketing and Reserve Team with the orchestration of the execution commercial & activity plans, tailor the delivery to our customers and give the sales teams the tools to execute it.Key Outputs/Deliverables : Responsible for ensuring the organization is equipped with business information to delivery flawless Planning and Execution for

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