Regional Brand Marketing Manager

hace 5 días

Panama Red Bull A tiempo completo

**Company Description**:
The Brand Marketing Manager (BMM) is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Works closely with the leadership team to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.

**CONSUMER INSIGHTS & MARKET RESEARCH**
- Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
- With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media.

**BRAND MANAGEMENT**
- Trains and supports marketing peers as well as on/off premise and trade marketing with their projects.
- Collaborates & ensures synergy on any trade/marketing initiatives.
- Builds and provides training on new cross-functional tools, such as sales/marketing programs or trade marketing.
- Works closely with the regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights.
- Continually re-applies successful models.
- Instigates and participates in creative sessions to develop tactics and assesses best practice case studies.

**ADVERTISING AND CREATIVE**
- Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
- Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices into consideration and with the right level of digital and social media integration.
- Works closely with the Media Network team to amplify the impact of advertising on own, earned and paid media channels.
- Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.
- Manages the media agency with prudence, to ensure a best possible value-for-money advertising plan.

**PRODUCT & PACKAGING INNOVATION**
- Leads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Red Bull HQ.
- Understand which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal.

**PLANNING**
- Supports the Marketing team to develop and implement the annual business plan.
- Prepares, together with the Marketing team, the annual plan and financial budgets/P&L in co-operation with the sales team.
- Manages and maintains the agreed budget.
- Builds a strong, transparent, trusty partnership and cooperation with management and personnel.

**Qualifications**:
Degree in Business Administration, Marketing or similar.

Advanced Spanish & English.

FMCG brand marketing skills, knowledge and experience.

Clear understanding of competitor activity and consumer behavior in a brand and FMCG context.

Strong analytical ability and commercial acumen to understand financial statements and market trends.

Effective negotiation and interpersonal skills.

High standard of integrity with a passion for the brand and commitment to Red Bull values.

Ability to focus and follow through on priorities and deliver quality results.

**Additional Information**:

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