External Affairs Associate, Central America

hace 3 días

Panamá, Panamá World Bank Group A tiempo completo

**External Affairs Associate, Central America**

Job #:
req31049
Organization:
World Bank
Sector:
Communications
Grade:
GE
Term Duration:
4 years 0 months
Recruitment Type:
Local Recruitment

**Location**:
Panama City,Panama
Required Language(s):
Spanish, English
Preferred Language(s):
Closing Date:
1/20/2025 (MM/DD/YYYY) at 11:59pm UTC

Description

**Latin America and the Central America External and Corporate Relations (ERCLC)**

The Latin America and the Central America External and Corporate Relations Unit (ECRLC) works to improve understanding and support among key audiences (external and internal) for an agenda that centers on raising the region's voice on global issues while supporting, at the national level, economic and social development that benefits all people, especially the poor. It advances that agenda by influencing decision makers and opinion builders, by articulating the region's issues in clear and actionable terms, and by building coalitions to pursue those goals.

The Central America Country Management Unit (CMU) is responsible for overseeing the World Bank's program in Central America and the Dominican Republic, including country strategy formulation and implementation, policy dialogue, portfolio management and country relations. The CMU works with a diverse set of clients: two IDA countries (Honduras and Nicaragua), two lower middle income (El Salvador and Guatemala), and three upper middle-income counties (Dominican Republic, Costa Rica and Panama). Central America has the economy with the fastest growth rate in Latin America (Panama) and one with the biggest growth challenges (El Salvador); countries where poverty tops 25 percent (Honduras), and countries that are close to the 3 percent poverty objective for the Bank twin goals (Panama); countries that have managed to transform its economy entering in high value-added sectors (Costa Rica), and countries where the structural transformation of the economy needs to happen (Nicaragua). Central America has been significantly affected by the COVID pandemic both on the health and the economics front and this will have a significant impact on poverty. On top of this, macroeconomic and governance challenges were already an issue in most of the countries before the pandemic.

ECRLC is looking for a communications professional with experience in strategy development, stakeholder engagement, and digital communications to be part of its Central America team. This position requires a proven eye for detail, and the ability to work with a diverse set of colleagues who are committed to international development

This position will be based in Panama City, Panama.

**Responsibilities**
- Under the guidance of the Senior Communications Officer, contribute to design and implementation the World Bank's external communication efforts in the Central America in support of the World Bank's program. This includes drafting content for and updating the Bank's country websites, as well as for the regional site and the social media channels, and any other external facing platforms -engaging with online partners, posting content, responding to comments, and using analytics to suggest ways to improve engagement.
- As part of the Central America communications team, provide support to country efforts, especially in locations where there are no local communications staff.
- Support the creation and dissemination of often complex digital communications products and activities (such as virtual events, multimedia content, infographics, blogs, and feature stories) that are strategic and on-message about the Bank, its policies, and operations.
- Regularly monitor conversations on social media and digital platforms that are relevant to the Bank's work in the Central America, to help assess their potential impact and to determine appropriate responses as needed.

Advise teams and clients on online communication aspects of high priority Bank operations and engagements and provide support/guidance to teams for expanding nature and depth of engagements and presence on social media
- Ensure that online content complies with World Bank technical and editorial standards.

Help develop and maintain a database of local online influencers and partners in regional development.
Help to develop, execute, and monitor the impact of routine
- to medium-profile communications strategies and campaigns.
- Support the External Affairs team to oversee planning and coordinate scheduling, logistics and briefings for sometimes large communications activities and events (e.g., VIP visits, press conferences, seminars)
- Carry out any other communications activities as needed

Selection Criteria
- Solid experience leveraging digital communication tools and platforms to support an organization's strategic goals.
- Demonstrable experience in producing and implementing live digital events; familiarity with virtual streaming tools and platforms such as Zoom, Wirecast, and others.
- Excellent track rec

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