Head of Marketing

**Reports to**: Director of Strategic Enrollment Management

**Collaborates closely with**: Head of School, Leadership Team, Athletics Director, Visual & Performing Arts Coordinator, STEAM Coordinator, Technology, Admissions & Alumni

**Role Mission**: Designs, implements and manages internal and external marketing & communications initiatives that engage the school's current constituents, attracts mission-aligned prospective families, and drives the school's Strategic Plan forward.

**Responsibilities**: (Including but not limited to)
Strategic Planning Develops, implements & reivews strategic marketing plan aligned with the school's goals and objectives
Community Engagement Coordinates and collaborates with other departments to create & publish content for official communication channels to support the strategic plan goal and objectives Ensures that all content is aligned with the schools mission & core values Supports departments in the organization of school events to ensure the communication goal is effective
Digital Marketing Optimizes the school's online presence website, social media, family portals, amongst other official channels to ensure alignment with goals, mission and core values Designs, implements & reviews paid media campaigns that support the fulfillment of the school's goals and objectives Oversee the performance of marketing initiatives and adjust strategies based on key performance indicators (KPIs)
Brand Management Reviews, updates and enforces brand guidelines to ensure consistent use of elements and communication tone across school channels Champions the brand internally making sure all constituents understand the ISP brand and goals
Budget Management Plans, reviews & implements annual marketing and communication budget to meet the school's strategic goals. Works with the finance team to track expenses and optimize the approved budget for the school year

ISP is a non-profit, student-centered, independent school, inspiring lifelong learners for a future without borders. We are recognized as a leader in international education, offering world-class opportunities for students since 3 years old at Early Childhood Center to 12th grade.
The International School of Panama operates under the license of the Ministry of Education of Panama and is accredited by AdvancED. As an authorized IB World School, we offer the International Baccalaureate Program (IB) for students in grades 11 and 12. In addition, we offer the unique Innovation and Entrepreneurship Certificate and AdvancED certified STEM programs.
ISP Child Protection Policy Statement
Schools strive to ensure that all children in their care are afforded a safe and secure environment in which to grow and develop. Child abuse and neglect are violations of a child’s human rights and are obstacles to the child’s education as well as their physical, emotional, and social development. Child abuse and neglect are of growing concern in schools throughout the world.
The International School of Panama, in keeping with our core beliefs and mission statement, has adopted a Child Protection Policy that will empower students, families and staff in matters related to the health, safety and care of children in attendance at our school.
This Child Protection Policy is the school’s commitment to do our utmost to prevent and protect children from abuse. It is a statement of intent that demonstrates the school's commitment to safeguard children from harm and makes clear to all its members what is required in case of a known or suspected case of abuse. All ISP faculty, staff, and employees, as well as all students, parents and other relevant community members and service providers associated with the school (the “ISP Community”), have a legal obligation to report suspected incidences of child abuse or neglect whenever they have reasonable cause to believe that a child has suffered or is at risk of suffering any type of abuse regardless of the location where the abuse takes place.
You can find detailed information on our Child Protection Policy at isp.edu.pa

**Social Emotional Learning, Wellness and Student Leadership**:
**Requisitos**:
**What you bring**: Excellent written and verbal communications skills in English and Spanish including demonstrated experience in the preparation of press releases, copywriting, and annual reports Organization, project management, and problem-solving skills High-level negotiation skills and proven ability to communicate effectively at a wide range of levels Experience working with an international and diverse community Willingness to be flexible, adaptable, and committed to the unique nature of working in an international school Commitment to participating in the whole school experience including embodying our core values, mission, and definition of learning.

Beneficios

Benefits include health & life insurance, and paid time off per school policies. Does not include Tuition Waiver Benefit.