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hace 1 semana


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This includes researching keywords, optimizing website content and meta tags, and managing pay-per-click (PPC) advertising campaigns. The SEO/SEM Manager will work closely with other members of the marketing team and other departments within the organization to ensure that search engine optimization and pay-per-click advertising goals and objectives are met. Key Responsibilities Develop and implement strategies to improve the organization's search engine rankings and visibility Research and select keywords for website content and meta tags Optimize website content and meta tags to improve search engine visibility Manage and optimize PPC advertising campaigns on platforms such as Google Ads and Bing Ads Monitor and analyze search engine rankings and PPC metrics to identify areas for improvement Collaborate with other members of the marketing team and other departments to ensure that SEO and PPC goals and objectives are met Continuously improve and update SEO and PPC processes Stay current with the latest SEO and PPC trends and best practices Qualifications Bachelor's degree in Marketing, Computer Science, or a related field English C1/C2 3-5 years of experience in SEO, SEM, or a related field Strong understanding of SEO, SEM, and PPC principles and best practices Strong analytical and data-driven mindset Strong verbal and written communication skills Proficient in relevant computer software and tools such as Google Analytics, SEMrush, Ahref


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