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Fund Raising Specialist

hace 1 mes

Panama cinfo A tiempo completo

COMPANY PRESENTATION

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.

More than 13,000 staff work with UNICEF, with approximately 85 per located in the field in 190 countries. Seven regional offices and over 124 country offices worldwide, 34 national committees, a research centre in Florence, a supply division in Copenhagen, a shared services centre in Budapest and offices in Berlin, Brussels, Seoul and Tokyo, and UNICEF headquarters in New York and Geneva work on helping children survive and thrive, from early childhood through adolescence.
- We employ committed professional to work in our five focus areas: Child Survival and Development, Basic Education and Gender Equality, HIV/AIDS, Child Protection and Policy Advocacy and Partnerships. We also employ staff with expertise in administration and finance, human resources, information technology, supply and logistics as well as external relations and communication. UNICEF's presence in humanitarian crises means that we also seek experts in emergency preparedness and response.
- Interested in becoming a champion for every child? Learn more about what we look for and what we offer.

Find in-depth information on careers with UNICEF and related cinfo's support on cinfo.ch:
And we never give up.
- The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital team is implementing the Digital Revenue Strategy to Inspire, Collaborate, and Enable markets to improve their digital fundraising results.
- The vision: become the largest and most successful non-profit digital fundraising program in the world. The overall objective of the Digital Revenue Strategy is to increase donations through improved digital capabilities, integrating digital channels to support such as telemarketing, face-to-face fundraising, DRTV, telethons, etc. This is enabled by a strong understanding of our audiences and the audience's journey across these channels, both offline and online.

**For every child, a Champion**

**How can you make a difference?**

**Advise on Paid Media Campaigns to achieve P&L business goals across regional markets in Latin America**:

- Markets to be decided based on business goals and opportunities.
- Primary paid channels include Google and meta-ads.
- Scope of work could include areas related to Ad account setup, account whitelisting, campaign setup, media buys, Ad account optimization, campaign budget optimization, event optimization, audience lists, always-on campaigns, split tests, use of correct naming conventions, budgeting, reporting, quality and sanity checks, pixel management, ensuring channel best practices, and other strategic, tactical and execution details.

**Share Media Plan based on historical Insights**:

- Analyze media performance data at the campaign, ad set, and creative level, audience, auction, and business insights to develop media plan.
- Media plans to include proposed budgets, estimated conversions, and income.

**Share Audit reports based on channel review**:

- Review and communicate the competitive landscape in the identified markets using 3rd party tools including but not limited to FB Ads library, FB Insights, Google trends, Auction Insights, Similar web, Meta, and Google Ads Manager.
- Audit reports must include a review of campaign structure, audience, budget split and optimization tactics.

**Share AB test recommendations**:

- Stay up to date with new Meta and Google ads trends and AB test flagship and/or beta products for strategic ad accounts and campaigns.
- AB test recommendations must include media, website, analytics, and creative optimization recommendations to enhance the campaign's performance.

**DELIVERABLES**:
**Expected outputs**:

- Digital paid media strategy and Media plan per market: must include proposed spends, estimated conversions, and income based on historical learnings.
- Audit report per market: must include review across campaign structure, audience, budget split, and optimization tactics.
- AB test recommendations per market: must include the proposed AB tests to be conducted on paid-media channels (Meta, Google and more).

**Estimated Duration of the contract**
- 364 days

**Reporting To**:

- The Fundraising Manager (Media Activation).

**Working Place**:

- Panama.

**To qualify as a champion for every child you will have?**

**Education**:

- An advanced university degree in one of the following fields is required: Marketing, Digital Marketing, e-commerce, Communications, Business Management, Engineering, or another relevant t

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