Sr. Manager Dtc Marketing
hace 4 semanas
Purpose & Overall Relevance for the Organization:
- To ensure the positive development of adidas brand image, sustainable and profitable business through adequate “DTC” Marketing planning and execution at the Point of Sales (POS) and linked with CC/APP execution. Define, Manage, and Implement all aspects of best-practice trade in expertise and people management.- Key Responsibilities:
- Calendar Management for channel planning and ensuring the execution within countries.
- Align with the Regional DTC Organization on a seasonal base in marketing strategy and plans for the channel.
- Develop and steer the implementation of integrated marketing packages for channel-specific needs. through brand marketing activities.
- Present DTC marketing plans to all key players internally and externally.
- Be a key role in seasonal planning giving the channel full visibility of the seasonal planning and the tools that will be used to accomplish the targets.
- Review channels KPIs vs implementations of DTC MKT initiatives.
- Key contact person for Retail to ensure alignment and best usage of resources.
- Support allocation process and efficiency tracking of exclusive range offers.
- Coordinate Marketing tasks of space management initiatives.
- Balance brand and category message against channel specific requirements.
- Ensure brand presence (global footprint) and sell-through at POS by connecting strategic account/channel plans with adidas Brand Marketing objectives.
- Key Relationships:
- DTC organization: Operations, Sales Academy, B&T, Store Development
- BRAND PARTNERS: CTC, Brand Comms, Spoma, Publishing, BU
- Global counter partners (sales and marketing organizations)
- Knowledge Skills and Abilities:
- Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
- Broad & deep knowledge in own functional area, combining theoretical and practical knowledge.
- Presentation skills - focusing on storytelling.
- Core competencies: leadership, dealing with ambiguity, strategic thinking, risk management, consumer-centric, time management.
- Requisite Education and Experience / Minimum Qualifications:
- 7 years
- As manager of Experts 0 - 2 years of management experience required
- As manager of Admin / Tech Support a minimum of 3 years of management experience required
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**
***
- JOB TITLE:
- Sr. Manager DTC Marketing- BRAND:
- adidas- LOCATION:
- Panama City- TEAM:
- Marketing & Communications- STATE:
- 8- COUNTRY/REGION:
- PA- CONTRACT TYPE:
- Full time- NUMBER:
- 497073- DATE:
- May 5, 2023
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