Social Media Specialist

hace 1 semana

Panamá, Panamá SABIS Network A tiempo completo

Planning, implementing, and monitoring SABIS® social media strategy in order to increase brand awareness, improve marketing efforts and increase sales.

Key Responsibilities:

- Building and executing the school’s social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Developing social media posts and campaigns.
- Putting together the marketing strategy of the school and ensuring its full execution in coordination with the marketing department at HQ
- Planning and ensuring that marketing events are planned successfully and ensuring that we promote this efficiently on social media platforms
- Engaging with our audience on social media and relating the information to the admission team when needed.
- Continuously improving the strategy and content by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborating with other departments to determine required social activity for different projects, manage reputation, identify key players, and coordinate actions.
- Generating monthly reports in regards to social media in order to evaluate progress and report to upper management.
- Communicating with industry professionals and influencers via social media to create a strong network.
- Performing such other related tasks as required by the school management under the scope of marketing.

Ideal Requirements:

- Bachelor Degree in Marketing and/or equivalent
- Proficiency in English
- Strong organizational and self-management skills
- Ability to handle multiple responsibilities effectively
- Willingness to work as part of a team
- Problem solving abilities

Employment Requirements:
Must meet all employment requirements including, but not limited to, country and local education and certification requirements, reference checks, and criminal background checks.

SABIS® is an equal opportunity employer. We are dedicated to a policy of non - discrimination in employment on any basis including age, sex, color, race, creed, national origin, religion, marital status, disability or any other legally protected characteristics.

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