Customer Journey Analytics
hace 2 semanas
**Who We Are?**
We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region.
**Why should you join us?**
Technology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing a beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.
**What's the role**:
The Customer Journey Analytics requires a data-driven mindset and sharp analytics skills and experience. This position will have a key role in contributing analytics for a customer-based organization and must effectively work with different stakeholders within the organization while completing high-quality analytics deliverables in support of the digital transformation team
**What you'll do**:
- Provide insights, data visualizations, and recommendations for key Marketing decisions.
- Extract, gather, and format the right level of data for Marketing programs and projects.
- Integrate and standardize data sets to enable key analytics (both online and offline).
- Establish measures of success (metrics & KPIs).
- Provide guidance on online tagging for measurement and perform User Acceptance Testing (UAT).
- Assist with A/B and multi-variate content test setup, execution, and measurement.
- Connect offline and online data to continuously improve overall understanding of customer behavior and journeys for personalization.
- Develop best practice and governance guidelines for web analytics and tag management to support the digital channel across the board.
- Use available analytical tools to identify key insights in the digital customer journey.
- Design, develop and build dashboards and reports as needed to support prioritized use cases and measure and track users’ digital experience.
**Knowledge and Experience**:
- Graduate-level (bachelor or higher) degree, with an analytical/quantitative concentration, preferred. 3+ experience in digital analytics or equivalent.
- Experience in implementing/using Google Analytics / Adobe Analytics or similar tools.
- Knowledge of leveraging data from Google Analytics or similar tools.
- Experience extracting and working with data through ETL solutions.
- Strong working understanding of A/B and multivariate testing techniques and best practices
- Experience with Tag Management solutions.
- Strong Grasp of Digital ways of working and the Digitalization Opportunities.
- Timeliness in all actions with quality consciousness towards services received and provided.
- Effectively gathers information, structures clear reasons for decisions, and leads debate where required.
- Demonstrates a strong ability to work under pressure with multiple competing priorities.
**Special Benefits**:
- The opportunity to be part of a very much dynamic industry within a company that leads the sector in Latin America.
- Visa Sponsorship
- Full Tax Benefit
- A very competitive and complete Health & Life insurance policy
- Plane Tickets
- Mobility advisory
- Annual incentive bonus
**Wellness program **Liberty Latin America offers or subsidies mental and/or physical health activities.**Accessible **An infrastructure adequate for people with special mobility needs.**Relocation offered **If you are moving in from another country, Liberty Latin America helps you with your relocation.**Flexible hours **Flexible schedule and freedom for attending family needs or personal errands.**Life insurance **Liberty Latin America pays or copays life insurance for employees.**Paid sick days **Sick leave is compensated (limits might apply).**Partially remote **You can work from your home some days a week.**Health coverage **Liberty Latin America pays or copays health insurance for employees.**Mobile phone provided **Liberty Latin America provides a mobile phone for work use.**Dental insurance **Liberty Latin America pays or copays dental insurance for employees.**Free car parking **You can park your car for free at the premises.**Computer provided **Liberty Latin America provides a computer for your work.**Vacation over legal **Liberty Latin America gives you paid vacations over the legal minimum.**Vacation on birthday **Your birthday counts as an extra day of vacation.
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