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Channel Marketing Analyst
hace 2 semanas
ACCOUNTABILITIES Markets the organization - products/services through indirect channels such as Value Added Reseller (VAR), Original Equipment Manufacturer (OEM), Distributors, Dealers, Alliances, Partners or Retail Formulates and drives channel marketing strategies and channel sales promotion campaigns Develops go-to-market communications strategy and tactics for channel, aligned with global guidance Creates strategies and programs that drive increased revenue and market share for channel partners Responsible for planning, research, plan insight and participation in pricing discussions and marketing strategy development Leads the creative development of communication plans, content and collateral Oversees the collection and analysis of market, customer and competitive research Defines and maintains channel agreements Responsible for all co-operation projects between the organization and the channel members Participates in sales forecasting Monitors/reports on Sales Out and Inventory levels, ensuring strong sell-through of Client product Ensures Client brand values are maintained by our Channel Partners A voice for the customer, executing with integrity Identifies segment market, competition, customer, sales requirements and uses this knowledge to adopt marketing programs, in conjunction with segment Business Managers, Marcom and BI on quarterly basis to support segment achievement of financial plan and P&L Owns the quarterly marketing plan and planning roadmap Analyzes strategic advantages, competitive programs and customer needs Incorporates corporate strategy and brand Works with Channel Merchandising team on development and implementation of Marcom programs Works with Online Team drive initiatives that increases ePen, including sales awareness/education and partner awareness/interest Works with Channel Planning and Procurement as appropriate for engaging vendors required for development and execution of marketing/Marcom programs Responsible for Brand Salience as the Brand Custodian Responsible for launching new brands and ensuring success Responsible for consumer activations and channel activations
RESPONSIBILITIES Supports Channel Marketing team to develop and implement programs that align with Channel Sales Strategy Represents Channel Marketing team in supporting international marketing needs Assists team with Go To Market Strategies and program management Aligns with Sales Stakeholders to coordinate programs and projects to support sales initiatives Meets with Partners and sales management teams to learn about and understand market trends Identify opportunities to assist partners in revenue opportunities
Tipo de puesto: Jornada completa
Salario: B/.1,000.00 - B/.1,158.00 al mes
Idioma:
- ingles avanzado (Obligatorio)
