Paid Social Media Specialist

**About Mod Op**

Mod Op is a full-service advertising agency with offices in 11 US locations as well as Panama City, Panama, and Toronto, Canada. Thanks to ongoing growth-by-acquisition directed by our dynamic former-venture-capitalist CEO and our team of industry leaders, Mod Op can offer you a generous time-off package, access to low-cost, high-quality health care options, and a team of enthusiastic, collaborative, and motivated coworkers who see career development and personal development as intertwined.

As **Specialist, Paid Social **you will be in a key role managing paid social campaigns and execution. This role is based in Panama City, Panama and is 100% remote.

Success in this role will be determined by your ability to move the organization forward through improved operational processes, accuracy/efficiency in completing deliverables, quick responses to client requests and a natural curiosity to learn more and grow in the organization.

**Core Competencies**
- Genuine interest in paid social, marketing analytics and investment in client goals and success
- Open to coaching & feedback
- Curious and motivated to analyze results, solve problems, and tell stories with data
- Ability to think strategically and innovatively to drive successful outcomes
- Excellent written and verbal communication skills - comfortable creating PowerPoint decks and presenting results to clients/internal stakeholders
- Commitment to accuracy and quality with a strong attention to detail
- Ability to manage multiple projects concurrently while prioritizing effectively and meeting deadlines
- Ability to learn new industries/business types and translate that knowledge to achieve client goals
- Excellent analytical and mathematical skills
- Strong organizational skills and ability to work in a constantly changing, demanding environment

**Responsibilities in Paid Social**

Manage day-to-day paid social campaigns and optimization to achieve client goals, including:

- Formulate paid social strategy for client businesses and ensure that recommendations and decisions are consistent with client objectives
- Build and optimize paid social campaigns, including but not limited to account setup, strategy development, organization and campaign set up, implementation and management
- Write ad copy, develop audience strategies and manage bidding/optimization
- Support the Paid Social Lead with the day-to-day management of campaigns, reporting and related tasks
- Ongoing use of reporting, analytics and trend tools for weekly, monthly and quarterly reporting and optimization
- Work closely with third party vendors such as Facebook to ensure implementation of recommendations and follow best practices for processes
- Manage creative projects with our internal team or the client and keep track of deadlines, feedback and other vital project details
- Consistently look for ways to improve current processes or introduce innovative approaches that will contribute to Mod Op’s success

**Requirements**:

- A bachelor’s degree in advertising, communications, business, data or another related field
- At least 1 year of experience utilizing **paid social** trafficking platforms for campaign setup and reporting (FB Ads Manager, TikTok Ads Manager, Twitter Ads Manager, LinkedIn Campaign Manager, Google AdWords for YouTube, etc.)
- **Legal right to work in Panama**:

- **Fluent in English** - written and verbal
- Agency experience preferred
- Knowledge of the basics of paid social metrics
- Basic knowledge of Google Analytics
- A great attitude, natural curiosity, resourcefulness, intelligence, and work ethic
- Desire to contribute to the creative and collaborative culture of the agency

**Bonus Points**
- Experience with B2B clients

**Benefits**
- Health and Life Insurance for employee and family, access to Vision benefits, Telemedicine services, Psychology support and others
- On the job training and career growth opportunities
- Fully remote job
- Great team environment, collaborative offices, fun company culture with a great balance of work and life
- Vacations are granted by day or weeks according to employee approved request.
- Salary with yearly review and competitive benefits
- Pay commensurate and competitive based on experience and skill set.

**When asked what employees love about working at Mod Op, we hear**:

- “I feel I can be myself at work and it’s fun” -MV
- “The caliber of the clients/brands we work with, knowing your work is seen by thousands of people, in many cases across the world.” -JC
- “We actually create videogames” -AC
- “We have an all-star team, and it’s like playing in the pro-bowl every day” -MW
- “Opportunities to always learn from and work with the best and the brightest.” HW
- “Mentors and opportunities for growth.” -KB

Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design, and thoughtful problem-solving. Our clients represent a breadth of industri