Manager Account Marketing

hace 2 semanas

Panamá, Panamá, Panamá Adidas A tiempo completo

Purpose & Overall Relevance for the Organization:

  • Drive and balance Sales & Marketing initiatives by developing seasonal strategy towards the success of our brand and our key strategic accounts traced in LAM. Develop the Account Marketing Plans in line with brand, channel, and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.
  • Key Responsibilities:
  • Ensure integration in designated countries of Account Marketing Plan (AMP) into the global KAM Excellence process: AFB > SBP >JAPs > AMP > SELL-IN > PRODUCT LAUNCH in collaboration with WHS sales transformation and local teams focused on improving both sell in and sell out, ensuring quality growth.
  • Increase adidas market share within strategic accounts in LAM countries.
  • Guarantee brand leadership among our Key Accounts through optimal planning and execution of all key account marketing elements
  • Ensure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with DPC team
  • Tracking and revision of the seasonal Brand & Commercial calendar.
  • Present seasonal Account Marketing strategy to required functions in Marketing (Business Units, Omni, SPOMA, & Digital) and WHS (Sales transformation, DPC & Key accounts) to align expectations and needs from each stakeholder.
  • Prepare and deliver impactful presentations to country teams with supporting sellin activities from planning to execution.
  • Serve as main contact with regional agencies to implement efficient and profitable Brick & Click solutions.
  • Provide all necessary tools to ensure a correct deployment of KA's Brick & Click Strategy getting positive and fast ROI.
  • Monitor implementation and results/ROI of Key Account Marketing activities as outlined in the Account Marketing Plans.
  • Establish regular AM best practice sharing with other countries in LAM.
  • Be the main point of contact for lead categories, to connect BU ambitions and objectives with AM Plans
  • Knowledge Skills and Abilities:
  • Experienced in job and fully qualified/trained
  • Combined broad theoretical and practical knowledge on Digital Marketing
  • Excellent verbal and written communication skills
  • Ability to organize & prioritize working autonomously and as part of a team
  • Establish negotiation skills with external agencies
  • 5 years experience
  • Key Relationships
  • Regional Omni team (Director, VM, DTC Mkt, Trade Mkt, Consumer Experience)
  • Country Trade Marketing teams
  • Regional BU Directors, CTCs and Brand Comms
  • Regional WHS team: VP, Sales Transformation Director & team, DPC Director & team
  • Regional Digital Activation
  • External regional agencies
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***- JOB TITLE:
  • Manager Account Marketing
  • BRAND:
- adidas
  • LOCATION:
  • Panama City
  • TEAM:
  • Marketing & Communications
  • STATE:
  • 8 COUNTRY/REGION:
  • PA
  • CONTRACT TYPE:
  • Full time
  • NUMBER:

DATE:

  • Feb 7, 2024

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