Marketing Director

hace 3 meses

Panamá Provincia de Panamá, Panamá Millicom A tiempo completo

Would you like to help us achieve our purpose of connecting more people, improve their lives and develop our communities? If so, Tigo is for you

We believe in innovation, we adapt and are agents of change. Our customers are at the center of everything we do.

Come and grow with our team, where together we will transform lives and communities. Additionally, you will have the opportunity to participate in challenging projects and bring your innovative ideas.

This is your opportunity, come and be part of Sangre Tigo

Marketing Director

Job Purpose:
This leader will be responsible to grow the Tigo businesses globally via leading the marketing activities overall and more specifically leading the brand and consumer understanding teams. This professional should have a strategic mind and strong track record in consumer understanding, brand positioning, integrated communication development,, strategic planning, and agency management from a global and local perspective. He / She should have great leadership and absolute confidence to discuss and advice on any marketing topic based on solid personal experience, being able to articulate the reasons why things should be done in a certain way in order to be more effective and / or efficient. This professional must be a guide and a coach to the organization and lead based on deep marketing expertise, ability to influence horizontally and vertically, experience in transforming consumer understanding into action and brand passion.

THE WAY WE WORK:
You are open-minded, passionate and the way you work energizes others. You are committed to the timely delivery of a job well done. You behave with integrity and transparency.

Direct Line: COO Latam

Core Responsibilities:

- Build a stronger TIGO Brand.
- Owner, approver and guardian of TIGO at a ‘global’ level
- Define the brand’s architecture, equity (purpose, character & promises) and ID guidelines (Brandbook)
- Drive equity building communication roadmaps and assets (campaign materials)
- Influence company strategic choices and focus to deliver on the Purpose and Promises
- Measure and continuously improve brand health (equity scan / brand trackers / NPS)
- Drive a more effective, efficient and digital marketing programs.
- Coach/advice local marketing teams during the development process of major communication initiatives
- Ensure alignment between local communication roadmaps and the regional commercial strategy
- Control regional effectiveness and efficiency KPIs, measurement and target setting process
- Set a vision, choices and execution plan to take Digital Marketing to the next level, this includes i) managing digital properties, ii) reviewing regional infrastructure, agencies and tools, iii) review centralization potential, iv) optimizing purchase funnels
- Develop actionable consumer and market insights.
- Ensure consistent and accurate approach to research and analysis of consumer/market data
- Develop mid/long term learning plans to identify opportunities and shape strategies and action plans'
- Influence consumer centric business models and decisions focused to win with the target consumer
- Lead and ensure a competitive and sustainable marketing organization.
- Continuously transform the marketing team to stay on-top of the ever-changing dynamic of the function
- Set a clear vision, scope and priorities of the regional marketing program
- Evaluate, advice and adopt best practices on local operating models and organizational structures
- Stay ahead of functional trends, ensuring capacity and capability of team and local organizations (focus on Digital Marketing and Advance Analytics of behavioral data).
- Develop strong agency / partner relationship

Key Interfaces:

- Day-to-day interactions with local Marketing VPs/CMOs and Regional Commercial Directors
- Expected to influence strategic decisions at a Regional VPs and GMs
- Drive Brand decisions at COO level

Qualifications:

- University degree and +10 years of marketing / brand management experience
- MBA or strong business management background
- Great influencer with experience in managing business from local and global stand points
- Full P&L understanding and ability to place marketing and consumer understanding in the broader ecosystem
- Business Reviews & Marketing Strategic Planning
- Pasion for leading / coaching multidisciplinary / multifunctional teams
- Strong knowledge on consumer understanding techniques (Qualitative & Qualitative methodologies)
- Integrated Brand Communication Development/Media Planning
- Ability to learn quickly and quickly adapt to new environments.
- Fluent English & Spanish

Experience:

- Experience on portfolio management
- Experience in emerging markets and within tight budgetary constraints
- Previous work at a regional/global level
- Expert developing effective strategies and large scale marketing programs
- Proven expertise in:

- End-to-end brand building. From conceptual stage to implementation.
- Digital

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