Head of Marketing

hace 8 meses


Panamá, Panamá The International School Of Panama A tiempo completo

**Reports to**: Director of Strategic Enrollment Management Collaborates closely with: Head of School, Leadership Team, Athletics Director, Visual & Performing Arts Coordinator, STEAM Coordinator, Technology, Admissions & Alumni Role Mission: Designs, implements and manages internal and external marketing & communications initiatives that engage the school's current constituents, attracts mission-aligned prospective families, and drives the school's Strategic Plan forward. Responsibilities: (Including but not limited to) Strategic Planning Develops, implements & reivews strategic marketing plan aligned with the school's goals and objectives Community Engagement Coordinates and collaborates with other departments to create & publish content for official communication channels to support the strategic plan goal and objectives Ensures that all content is aligned with the schools mission & core values Supports departments in the organization of school events to ensure the communication goal is effective Digital Marketing Optimizes the school's online presence website, social media, family portals, amongst other official channels to ensure alignment with goals, mission and core values Designs, implements & reviews paid media campaigns that support the fulfillment of the school's goals and objectives Oversee the performance of marketing initiatives and adjust strategies based on key performance indicators (KPIs) Brand Management Reviews, updates and enforces brand guidelines to ensure consistent use of elements and communication tone across school channels Champions the brand internally making sure all constituents understand the ISP brand and goals Budget Management Plans, reviews & implements annual marketing and communication budget to meet the school's strategic goals. Works with the finance team to track expenses and optimize the approved budget for the school year



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