Digital Marketing of Ultra Processed Products Regional Consultant

hace 11 horas

Panamá, Panamá UNICEF A tiempo completo

**Job no**: 578144
**Contract type**: Consultant
**Duty Station**: Panama City
**Level**: Consultancy
**Location**: Panama
**Categories**: Health, Nutrition, Health and Nutrition

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope, love and care.**

Latin America and the Caribbean faces the double burden of malnutrition, characterized by the coexistence of chronic malnutrition and the alarming increase in overweight and obesity rates among children and adolescents. Over the past two decades the prevalence of overweight among children under five has risen from 6.7 per cent in 2000 to 8.6 percent in 2022. In 2016, 49 million children and adolescents aged 5 to 19 were reported to be overweight, representing 30.6% of this age group. At the same time, some countries continue to experience chronic undernutrition rates exceeding 20%.

This situation presents a serious public health and nutritional crisis for children in the region, and its being exacerbated by obesogenic environments that aggressively promote the consumption of ultra processed products, including breastmilk substitutes, displacing adequate dietary and breastfeeding practices from an early age.

In the last decade, digital platforms and social media have intensified the advertising of ultra processed products, displacing more nutritious options such as breastmilk, local foods and safe drinking water. The marketing of unhealthy food and beverages directly influences the purchasing decisions and consumption practices of children, adolescents, parents and caregivers. The digital environment, where they are active users, has become a space where they interact with mostly unhealthy brands and products.

The Convention on the Rights of the Child states that governments must ensure the right of children to adequate nutrition and protection from any form of malnutrition. However, the constant exposure of children, adolescents and caregivers to aggressive marketing of ultra processed products undermines this right. To contribute to promoting healthier environments for children and in line with UNICEF’s Nutrition Strategy 2020-2023, UNICEF encourages comprehensive approaches to address malnutrition in all its forms, including evidence generation to strengthen policies and regulatory frameworks of marketing ultra processed products and policies aligned with the International Code of Marketing of Breastmilk Substitutes.

Based on studies conducted by UNICEF in Argentina, Colombia, Guatemala, and Mexico, UNICEF Latin America and the Caribbean commissioned a comparative summary of children and adolescents' exposure to digital marketing marketing of ultra processed products, highlighting its persuasive power (Reporte-marketing-digital-esp.pdf). The methodology employed in these studies is based on the CLICK monitoring framework developed by WHO, following a five-step process designed to collect data on children's exposure to digital marketing.

Building on insights from previous UNICEF studies, several challenges have emerged at the regional level. Countries have adapted the CLICK monitoring framework in varied ways, often independently rediscovering the process, resulting in duplicated efforts. Additionally, different use of reference indicators and criteria across countries has hindered the ability to conduct structured comparative analyses. To overcome these challenges and ensure UNICEF continues to produce high-quality, comparable evidence, this consultancy seeks to develop a comprehensive methodological guidance document adapted to the LAC context and provide support to CO. This guidance will leverage the best available tools, frameworks, and practices, providing countries with the necessary resources to generate consistent evidence on the digital marketing of ultra-processed products targeted at children.

**How can you make a difference?**

Under the overall guidance of the Food Systems Specialist and the Regional Nutrition Specialist the consultant will develop comprehensive guidance for monitoring digital marketing of ultra-processed products targeted at children.

**Key Activities/s**
- Review the methodologies and latest evidence used in global and regional studies on digital marketing of ultra processed products, to identify the best tools, frameworks and practices.
- Conduct an overview of current actions by UNICEF Country Offices in the LAC region related to digital marketing of ultra processed products. Prioritize countries in LAC region based on their specific needs and identify specific areas where COs require additional support or resources.
- Develop a structured, step-by-step guide for monitoring children's exposure to digital marketing of u

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