Digital Marketing of Ultra Processed Products Regional Consultant

hace 3 semanas

Panamá, Panamá UNICEF A tiempo completo

**Job no**: 578144
**Contract type**: Consultant
**Duty Station**: Panama City
**Level**: Consultancy
**Location**: Panama
**Categories**: Health, Nutrition, Health and Nutrition

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope, love and care.**

Latin America and the Caribbean faces the double burden of malnutrition, characterized by the coexistence of chronic malnutrition and the alarming increase in overweight and obesity rates among children and adolescents. Over the past two decades the prevalence of overweight among children under five has risen from 6.7 per cent in 2000 to 8.6 percent in 2022. In 2016, 49 million children and adolescents aged 5 to 19 were reported to be overweight, representing 30.6% of this age group. At the same time, some countries continue to experience chronic undernutrition rates exceeding 20%.

This situation presents a serious public health and nutritional crisis for children in the region, and its being exacerbated by obesogenic environments that aggressively promote the consumption of ultra processed products, including breastmilk substitutes, displacing adequate dietary and breastfeeding practices from an early age.

In the last decade, digital platforms and social media have intensified the advertising of ultra processed products, displacing more nutritious options such as breastmilk, local foods and safe drinking water. The marketing of unhealthy food and beverages directly influences the purchasing decisions and consumption practices of children, adolescents, parents and caregivers. The digital environment, where they are active users, has become a space where they interact with mostly unhealthy brands and products.

The Convention on the Rights of the Child states that governments must ensure the right of children to adequate nutrition and protection from any form of malnutrition. However, the constant exposure of children, adolescents and caregivers to aggressive marketing of ultra processed products undermines this right. To contribute to promoting healthier environments for children and in line with UNICEF’s Nutrition Strategy 2020-2023, UNICEF encourages comprehensive approaches to address malnutrition in all its forms, including evidence generation to strengthen policies and regulatory frameworks of marketing ultra processed products and policies aligned with the International Code of Marketing of Breastmilk Substitutes.

Based on studies conducted by UNICEF in Argentina, Colombia, Guatemala, and Mexico, UNICEF Latin America and the Caribbean commissioned a comparative summary of children and adolescents' exposure to digital marketing marketing of ultra processed products, highlighting its persuasive power (Reporte-marketing-digital-esp.pdf). The methodology employed in these studies is based on the CLICK monitoring framework developed by WHO, following a five-step process designed to collect data on children's exposure to digital marketing.

Building on insights from previous UNICEF studies, several challenges have emerged at the regional level. Countries have adapted the CLICK monitoring framework in varied ways, often independently rediscovering the process, resulting in duplicated efforts. Additionally, different use of reference indicators and criteria across countries has hindered the ability to conduct structured comparative analyses. To overcome these challenges and ensure UNICEF continues to produce high-quality, comparable evidence, this consultancy seeks to develop a comprehensive methodological guidance document adapted to the LAC context and provide support to CO. This guidance will leverage the best available tools, frameworks, and practices, providing countries with the necessary resources to generate consistent evidence on the digital marketing of ultra-processed products targeted at children.

**How can you make a difference?**

Under the overall guidance of the Food Systems Specialist and the Regional Nutrition Specialist the consultant will develop comprehensive guidance for monitoring digital marketing of ultra-processed products targeted at children.

**Key Activities/s**
- Review the methodologies and latest evidence used in global and regional studies on digital marketing of ultra processed products, to identify the best tools, frameworks and practices.
- Conduct an overview of current actions by UNICEF Country Offices in the LAC region related to digital marketing of ultra processed products. Prioritize countries in LAC region based on their specific needs and identify specific areas where COs require additional support or resources.
- Develop a structured, step-by-step guide for monitoring children's exposure to digital marketing of u

  • Digital and Marketing Content Consultant for Lac Regional Office

    hace 2 días

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 580356 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Fund Raising UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190...

  • Web and Digital Support Consultant

    hace 2 semanas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 577603 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Communication UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190...

  • Regional Chief of Digital Impact

    hace 2 semanas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 579725 **Contract type**: Fixed Term Appointment **Duty Station**: Panama City **Level**: P-5 **Location**: Panama **Categories**: Information Communication Technology UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through...

  • Regional Social Policy Consultant

    hace 2 semanas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 567920 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Social Policy UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190...

  • Digital Marketing Account Manager

    hace 2 semanas

    Panamá, Panamá WX Digital Agency A tiempo completo

    Digital Marketing Account Manager at WX Digital Agency Remote / Marketing / Freelance / Part-time We are growing our team of passionate people on a mission to make an impact and drive growth for our clients. WX Digital Agency provides Website Development, Digital Marketing, and CRO services and partners with clients based in the US and Europe. WX is...

  • Marketing Digital

    hace 3 semanas

    Panamá, Panamá Pricewaterhouse Coopers A tiempo completo

    ¡Vive una experiência de crecimiento para tu carrera profesional! Especialista de Marketing Digital Conocimientos en estrategias actuales de Marketing Digital Gestionar e interactuar en redes sociales autorizadas por la firma Comprender y gestionar campañas de marketing que se adapten a las necesidades de la firma a nível local y regional En PwC,...

  • Digital Marketing Manager

    hace 2 semanas

    Panamá, Panamá Norte Digital A tiempo completo

    Para importante empresa Fintec en blockchain, actualmente estamos buscando profesional para desarrollarse como DIGITAL MARKETING MANAGER.Buscamos persona con experiência de al menos 5 años en el área e idealmente experiência liderando equipos o en gestión de personas.Se valora el dominio del idioma inglés.**Requisitos**: - Analítica Web. Conocimientos...

  • Digital Marketing Manager

    hace 3 semanas

    Panamá, Panamá Norte Digital A tiempo completo

    Para importante empresa Fintec en blockchain, actualmente estamos buscando profesional para desarrollarse como DIGITAL MARKETING MANAGER. Buscamos persona con experiência de al menos 5 años en el área e idealmente experiência liderando equipos o en gestión de personas. Se valora el dominio del idioma inglés. **Requisitos**: - Analítica Web. -...

  • Ventas por Marketing Digital

    hace 4 semanas

    Panamá, Panamá Digital Job El Salvador A tiempo completo

    Somos Marketing y ventas, buscamos personas para desarrollarse en el área de MARKETING DIGITAL C/S experiência.La conexión se realiza por INTERNET-Recibirás todas las herramientas digitales, página Web, Aplicación Móvil-Envíos a todos los países donde tenemos presencia a través de una plataforma automatizada-Capacitaciones constantes, virtuales y...

  • Ventas por Marketing Digital

    hace 2 días

    Panamá, Panamá Digital Job El Salvador A tiempo completo

    Somos Marketing y ventas, buscamos personas para desarrollarse en el área de MARKETING DIGITAL C/S experiência.La conexión se realiza por INTERNET-Recibirás todas las herramientas digitales, página Web, Aplicación Móvil-Envíos a todos los países donde tenemos presencia a través de una plataforma automatizada-Capacitaciones constantes, virtuales y...

  • Digital Specialist Consultant for Latin America

    hace 3 semanas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 578553 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Fund Raising UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190...

  • Head of Marketing

    hace 2 semanas

    Panamá, Panamá The International School Of Panama A tiempo completo

    **Reports to**: Director of Strategic Enrollment Management Collaborates closely with: Head of School, Leadership Team, Athletics Director, Visual & Performing Arts Coordinator, STEAM Coordinator, Technology, Admissions & Alumni Role Mission: Designs, implements and manages internal and external marketing & communications initiatives that engage the school's...

  • Data Visualization Consultant

    hace 2 semanas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 556383 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Research, Planning, Monitoring and Evaluation UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them...

  • Marketing Digital

    hace 2 días

    Panamá, Panamá Ferrulca Inc. A tiempo completo

    Descripción de la Plaza Buscamos encargado de marketing digital con la finalidad de aumentar el conocimiento del producto y mantener el reconocimiento de la marca. El candidato ideal debe crear y dar seguimiento del crecimiento, retorno de la inversión, análisis de datos relacionados con la web y otras métricas. Es vital contar con excelentes habilidades...

  • Senior Parts

    hace 2 semanas

    Panamá, Provincia de Panamá, Panamá Caterpillar A tiempo completo

    **Career Area**: Product Support **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about...

  • Communications and Marketing Coordinator

    hace 3 semanas

    Panamá, Panamá World Organization of the Scout Movement A tiempo completo

    The Communications and Marketing Coordinator will support the coordination and implementation of communications, marketing and storytelling strategies internally and externally, as well as assist with crisis communications, donation appeals and media relations, to position World Scouting as the world’s most inspiring and inclusive youth movement, with a...

  • Asistente Comercial Digital

    hace 6 días

    Panamá, Panamá, Panamá Marketing panama A tiempo completo

    Somos Marketing Panama, una empresa líder en ventas digitales que busca personas talentosas para unirse a nuestro equipo.Descripción del PuestoNuestra organización se enfoca en la comercialización de productos de alta rotación en el mercado, ofreciendo calidad y eficiencia a nuestros clientes. Buscamos a alguien con experiencia en ventas en modalidad...

  • Digital Marketing

    hace 3 semanas

    Panamá, Panamá Ja Recursos A tiempo completo

    **Sexo**: Indistinto **Edad**: 25 a 33 años **Nacionalidad**: panameña o extranjera con papeles y permisos vigentes **Nível educativo**: Universidad - cursando o graduado de carreras en Diseño Gráfico y Marketing Digital. **Inglés**: intermedio (plus) **Experiência**: más de 5 años de experiência previa en áreas Social Media, Marketing...

  • Marketing Digital

    hace 3 semanas

    Panamá, Panamá Pricewaterhouse Coopers A tiempo completo

    ¡Vive una experiência de crecimiento para tu carrera profesional! Especialista de Marketing Digital Conocimientos en estrategias actuales de Marketing Digital Gestionar e interactuar en redes sociales autorizadas por la firma Comprender y gestionar campañas de marketing que se adapten a las necesidades de la firma a nível local y regionalEn PwC, nuestro...

  • Digital Marketing Specialist

    hace 2 días

    Panamá, Provincia de Panamá, Panamá Ari Afshar & Associates A tiempo completo

    **About Us**: Voyage Real Estate is a luxury real estate firm based in Los Angeles with over $1 billion in career sales. We are known for delivering an exceptional client experience through personalized service, innovative marketing, and a high level of professionalism. As we continue to grow, we are seeking a dynamic and creative Digital Marketer to lead...