Digital Specialist Consultant for Latin America

hace 3 días

Panamá, Panamá UNICEF A tiempo completo

**Job no**: 578553
**Contract type**: Consultant
**Duty Station**: Panama City
**Level**: Consultancy
**Location**: Panama
**Categories**: Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child,**_innovation_**

The UNICEF Latin America and Caribbean Regional Office is based in in Panama, operating in 36 territories, including 24 country offices.

UNICEF works to put the rights and well-being of the most disadvantaged children at the heart of the social, political, and economic agenda, in line with our equity focus, working across our organization and with our partners in government, civil society and the private sector to support shifts in public policy, fuel social engagement, and increase investment for children.

To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. Latin America is a fast-growing region with high fundraising expectations. Unlocking the full potential of digital is key to realizing growth of Individuals fundraising in the region.

**How can you make a difference?**

The main purpose of this assignment is to enhance digital acquisition through digital channels, thereby increasing UNICEF revenue in LAC PSFR Cluster. To achieve these results, the professional will support the teams from the Cluster markets to improve their digital fundraising activities and maximize revenue results, providing additional capacity and capability.

**Key Activities/Tasks**

For PSFR Cluster/Emerging Markets:

- By the end of 2025, achieve the goal of 4,775 recurring donors through direct conversion in the GGPX (Global Giving Platform) within 6 markets (Bolivia, Costa Rica, Dominican Republic, Guatemala, Panamá and Paraguay), fulfilling the plans of each of the markets:
- Dominican Republic: Digital Paid Media Budget: $180,000 | Recurring Donors Target: 1,213
- Bolivia: Digital Paid Media Budget: $144,000 | Recurring Donors Target: 1,027
- Panama: Digital Paid Media Budget: $102,000 | Recurring Donors Target: 600
- Costa Rica: Digital Paid Media Budget: $122,400 | Recurring Donors Target: 786
- Paraguay: Digital Paid Media Budget: $93,600 | Recurring Donors Target: 549
- Guatemala: Digital Paid Media Budget: $93,600 | Recurring Donors Target: 600

Summary:
Total Digital Paid Media Budget: $735,600

Total Recurring Donors Target: 4,775

Average Cost Per Acquisition: $154
- This role will be responsible for coordinating the work of the Paid Media Consultant, Web Analytics and CRO Consultant, and Content Consultant. Additionally, the Digital Specialist Consultant will oversee collaboration with a Paid Media Agency and a Web Development Agency to ensure alignment and successful execution of digital fundraising strategies.
- Optimize the GGPx (Global Giving Platform) in the 6 LAC Cluster Countries, receiving traffic from always-on campaigns active on:
- Google Ads (Search, P-max, YouTube, etc.)
- Meta Ads (Facebook, Instagram)
- Comms Sites
- Support and implement emergency fundraising campaigns, coordinating markets to be first movers in the region. For markets not currently fundraising, set up SEM and remarketing campaigns.
- Optimize digital campaigns together with agencies to maintain and improve cost and return indicators established in each digital donor acquisition plan, as well as in lead generation.
- Lead the digital agencies of LAC Cluster to manage the digital advertising budget in each country and control the Cost Per Acquisition and ROAS of each digital campaign.
- Support the digital acquisition strategy and implementation during Telethons in each country, including events such as the Dominican Republic Telethon in March and April, the Bolivia Telethon in June, and special campaigns like _El Reto de Gaby_ in Guatemala, among others.
- Implement a single automation tool that covers digital communication for Donors and Leads.
- Coordinate the management (creation, releases, updating, etc.) of the official donation landing pages (GGPx).
- Guarantee end-to-end testing of the GGPx instance in LAC Cluster to ensure a donation process without technical issues for users and internal teams in UNICEF.

Work on the approval processes for content/materials in an agile flow with each CO, as well as the implementation plan for each of the campaigns
- Acquire a total of a minimum of 4,775 pledge donors in the second semester of the year through direct conversion on the web, all while meeting the minimum goals of each market based on its plan (PSP 2025) and leveraging the potential of other opportunities wherever they exist.
- Generate quality leads that allow conversion for each market.
- Coordinate the preparation and launc

  • Digital and Marketing Content Consultant for Lac Regional Office

    hace 2 semanas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 580356 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Fund Raising UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190...

  • Consultant for Thematic Report On Overweight and Obesity Latin America and The Caribbean

    hace 5 horas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 578146 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Health, Nutrition, Health and Nutrition UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their...

  • Digital Marketing of Ultra Processed Products Regional Consultant

    hace 5 horas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 578144 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Health, Nutrition, Health and Nutrition UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their...

  • Digital Specialist

    hace 1 semana

    Panamá, Panamá Nestle A tiempo completo

    **na **Position Snapshot**: Function Group**: Nestlé, La Loma **Departmento **/División**: Comunicaciones**Position Summary**: Dar soporte estratégico y operativo a nuestros gerentes de marca y líderes de categoría en términos de inversión en medios y planes de eBusiness; siguiendo la visión general de la organización y las estrategias locales...

  • Consultant - Development of Facilitators’ Guide and Training of Trainers Package for Chw

    hace 4 semanas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 580133 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Health, Health and Nutrition UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their...

  • Director Comercial E- Commerce

    hace 5 horas

    Panamá, Panamá Maxell Latin America A tiempo completo

    En Maxell, estamos en búsqueda de un talentoso y experimentado Director Comercial E-Commerce para unirse a nuestro equipo en Panamá, Panamá, Panama. En esta posición, serás responsable de liderar y desarrollar estrategias comerciales para impulsar nuestras operaciones de comercio electrónico.Como Director Comercial E-Commerce, tu principal objetivo...

  • National Legal Consultant for Grenada

    hace 2 días

    Panamá, Panamá United Nations A tiempo completo

    Result of Service - Under the overall supervision of UNEP´s Regional Project Coordinator, Zero Waste in the Caribbean Project, Caribbean Sub Regional Office and in coordination with other key partners, the national legal consultant will be required to: 1. Revise and analyse the provisions governing the environmental levy under the Environmental Levy Act,...

  • Data Scientist Specialist Consultancy Lacro

    hace 5 horas

    Panamá, Panamá UNICEF A tiempo completo

    **Job no**: 564791 **Contract type**: Consultant **Duty Station**: Panama City **Level**: Consultancy **Location**: Panama **Categories**: Research, Planning, Monitoring and Evaluation UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them...

  • Gestor de Relaciones Estratégicas

    hace 3 días

    Panamá, Panamá, Panamá Maxell Latin America A tiempo completo

    Buscamos a un Gestor de Relaciones Estratégicas para unirse a nuestro equipo en Panamá. Será responsable de desarrollar y fortalecer relaciones estratégicas con nuestros clientes clave, lo que implica identificar oportunidades de crecimiento y proponer estrategias para maximizar los ingresos. El puesto requiere experiencia previa en ventas y gestión...

  • Consultant for Strategic Support to The Latin America and The Caribbean Women’s Network for Disaster Risk Reduction

    hace 4 semanas

    Panamá, Panamá United Nations A tiempo completo

    Result of Service - The consultant’s work will directly contribute to strengthening the LAC Women’s Network, empowering women across the region to take a leadership role in DRR and resilience-building efforts. Through enhanced coordination, impactful research, and strategic support, the Network will serve as a dynamic platform for advancing...

  • Representante de Ventas de Paneles Solares América Latina

    hace 6 días

    Panamá, Panamá, Panamá ILUMITEC A tiempo completo

    Representante de Ventas de Paneles Solares – América LatinaResumen del Puesto:Representante de Ventas dinámico y orientado a resultados para expandir nuestro negocio de paneles solares en América Latina. No se requiere experiencia previa en el sector de energías renovables; lo más importante es la capacidad de construir relaciones, negociar y generar...

  • SAP Mm Consultant

    hace 2 días

    Panamá, Panamá Cognitus Consulting A tiempo completo

    SAP MM Consultant: Roles and Responsibilities Experience: 5+ years - Hands-on experience in SAP Material Management, Procurement Functional/technical proficiency with at least 2+ full life cycle SAP implementations. - Proficient as an SAP Functional Consultant /Architect Ability to perform fit/gap analysis on solutions to identify RICEFW objects for...

  • Vp Ventas Internacional

    hace 7 días

    Panamá, Panamá Maxell Latin America A tiempo completo

    1. Responsable de crear proyectos de venta por temporada con director de compras. 2. Responsable de la ejecución de la estrategia comercial en todos los mercados y canales de ventas. 3. Coordinar prioridades y programación de proyectos con Regional Managers y Account Managers, Brand Managers, y Country Managers. 4. Mapear clientes y potenciales clientes...

  • Gerente de Desarrollo de Negocios

    hace 2 días

    Panamá, Panamá, Panamá Maxell Latin America A tiempo completo

    Se busca a un Gerente de Desarrollo de Negocios para unirse a nuestro equipo en Panamá. El candidato ideal tendrá experiencia previa en ventas y gestión de cuentas clave, así como excelentes habilidades de comunicación y enfoque en la satisfacción del cliente. Será responsable de desarrollar y fortalecer relaciones estratégicas con nuestros...

  • Psp Digital Intern

    hace 4 semanas

    Panamá, Provincia de Panamá, Panamá United Nations High Commissioner for Refugees (UNHCR) A tiempo completo

    Hardship Level (not applicable for home-based) A (least hardship) - Family Type (not applicable for home-based) Family - Staff Member / Affiliate Type - Internship - Target Start Date - 2024-12-02 - Deadline for Applications - November 8, 2024 - Terms of Reference - General Background UNHCR, the UN Refugee Agency, is offering a full-time internship with...

  • Associate Analyst, Procurement Operations

    hace 1 semana

    Panamá, Panamá Liberty Latin America Communications, Inc. A tiempo completo

    **Resumen**: What's the role**: El analista de operaciones de adquisición presta apoyo a las herramientas de adquisición y pago de la organización, a los usuarios, a los proveedores y a los equipos de apoyo (AP, Finanzas, Cadena de Suministro, etc.). Proporciona orientación y formación a las partes interesadas y a los proveedores según sea...

  • Associate Analyst, Procurement Operations

    hace 7 días

    Panamá, Panamá Liberty Latin America Communications, Inc. A tiempo completo

    **Resumen**: What's the role**: El analista de operaciones de adquisición presta apoyo a las herramientas de adquisición y pago de la organización, a los usuarios, a los proveedores y a los equipos de apoyo (AP, Finanzas, Cadena de Suministro, etc.). Proporciona orientación y formación a las partes interesadas y a los proveedores según sea necesario....

  • Legal Consultant for Waste Management

    hace 2 semanas

    Panamá, Panamá United Nations A tiempo completo

    Result of Service - The objective of this consultancy is to strengthen solid waste management legal and strategic frameworks in Caribbean countries specifically Guyana by providing technical guidance on the development of national legislative frameworks in the country. Under the overall supervision of the UNEP Regional Project Coordinator, Zero Waste in the...

  • Border Sales Consultant

    hace 4 días

    Panamá, Panamá Sita A tiempo completo

    Description Faced with ever growing security threats from terrorism and international crime, together with the escalated focus on pandemics and health risks, governments are investing in new digital ways of working to protect their borders whilst improving operational efficiency. At the same time, governments are looking at how they can open up their borders...

  • Digital & Transformation Specialist

    hace 5 días

    Panamá, Panamá Novartis A tiempo completo

    21,000. That’s how many people Novartis hires globally every year. We want curious, courageous and collaborative people like you to join our inspiring environment. Here you’re given opportunities to make a genuine impact on our patient driven mission. Here you’re surrounded by people who share your determination to tackle the world’s toughest medical...