Junior Manager, Online Marketing

hace 3 semanas

Panama Samsung Electronics A tiempo completo

Position Summary

1. Promote consumer engagement by providing products and service contents optimized for E/M(Electronics and Mobile)-commerce.

2. Optimize marketing campaigns by understanding the digital advertisement and digital media.

3. Devise strategies for increasing sales and plan performance marketing.

Role and Responsibilities

1. [Setting content improvement direction] Participate in the creation of the content guideline optimized for the online channel delivery of product characteristics.

2. [Supporting business partners] Analyze to see if the quality of the new product and existing product contents on the business partner's website meets the company's contents quality standards.

3. [Content production] Prepare for the production of new contents that considers the e-commerce environment and product characteristics.

4. [Social media management] Design methods to promote consumer engagement by identifying and utilizing premium contents and consumer-connected contents to diversify and systemize social media contents.

5. [Demand creation] Plan marketing activities to optimize marketing for each of the phase in the consumer buying cycle and marketing activities by the level of sales revenue contribution.

Skills and Qualifications
- Develops professional expertise by complying with company policies and procedures
- Works on problems of moderate scope where analyzing situations or data requires a review on various factors
- Exercises judgment within defined procedures and practices to determine appropriate action
- Normally receives general instructions on routine work with detailed instructions on new projects or assignments
- Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience

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