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Description Who we areOur Mission is to inspire authentic and meaningful connections.Selina was born out of a desire to celebrate the nomadic lifestyle: to experience our planet’s most beautiful places, to build community, to engage with locals and fellow travelers, to work and enjoy new adventures.What The Role IsSelina is looking for a highly motivated, passionate, analytical & creative marketing manager who will be focused on the Peru, Chile & Uruguay market target audience, driving revenue for any of our destinations worldwide. The ideal candidate is an individual who is analytical and data-driven who has vast experience in running digital marketing campaigns, paid, loyalty and organic. The individual is goal oriented, creative and innovative, with passion for marketing.In addition, the B2C Manager will also be responsible for PR, Design, Social Media and Partnerships.The individual will define the region marketing strategy and will lead the execution until hitting revenue targetsBe the owner and accountable for the company revenue coming fromPeru, Chile & Uruguay market target audienceFocus on driving accommodation revenue via the web and app through Social media, CRM, PPC, in addition to PR, partnerships, etc.Track and Ensure F&B brand and revenue growth in the country (secondary focus)Manage and lead the social media team for the hub - hit engagement/reach KPIs Work and manage a local PR firm to boost awareness for the brand among our target audienceManage a team of designers, content creation and other marketing assets that will be produced for the Hub’s (B2C and B2B) requirements, under the global Brand guidelinesOwn the marketing budget and hit target revenueManage social media for the region to enhance and ecosystem the Selina experience, programming, events, etc.Invest in every step of the funnel, from awareness to performance, on and off-lineHighly experienced in thePeru, Chile & Uruguay market; know their travel patterns, seasons, holidays, special days, trends, popular platforms and booking behaviorWrite marketing briefs for all marketing channels, hands onAnalyze the marketing campaigns on different channels (social, search, display, crm, funnel analysis, etc.) and set goals to reach the KPIsBuild a marketing strategy and execution for the Peru, Chile & Uruguay market; end-to-end, through setting the goals, writing the briefs for every channel, with details on target audience, budget, messaging and offersWork together with the P&L owner to hit their targets, both for high and low performing destinationsWork closely with the global marketing department, following their guidelines on how to execute and measure local marketing campaigns to drive revenueWhat Do You Need For The Role5-10 Years of experience as an online and offline marketing manager in a high pace, global goal-oriented environmentStrong familiarity with the target audienceStrong understanding with digital marketing domains: PPC, CRM, SEO, Content MarketingDeep understanding of social media.Experience workings on managing PR agencies.Experience in develop and manage PR and Social Media plansExperience in design and creative campaigns developmentStrong analytical skills, with the ability to translate data into tangible recommendations and actionable insights - mustProven results in creating & optimizing digital marketing campaignsAbility to work under pressure in a fast-paced environmentAble to multitask & prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are metA creative, out-of-the-box thinker, problem solver with a strong sense of detailsExperience in working with digital marketing tools (e.g Google analytics)Intermediate knowledge of Excel (Pivot, Vlookup, etc)Fluent in English - MustRelevant work experience and familiarity with the Peru, Chile & Uruguay marketFamiliarity with the travel industry - an advantageStrong communication skillsTeam playerWhat to Expect: Competitive salary A share of the profit you Generate No dress code Pet-friendly (as long as your pet is friendly) Multiple online training opportunities Cultural events and wellness activities at Locations. Volunteering with Selina Gives Back; because sharing is caring Huge Selina experience discounts on your stay, food & fun for you AND your friends & family (you can expect to become even more popular among your friends) Have your birthday off Amazing referral program

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