Social Media Specialist

hace 2 días

Panama HILTI A tiempo completo

Are you a passionate and driven digital marketer looking to grow and develop your career?

This could be the opportunity you have been waiting for.

As a Social Media Specialist at Hilti, you'll be responsible for managing our exciting social media strategy and communities and driving and developing digital engagement across Hilti Latin America.

Our Head Office in Panama is the home of our Latin America HUB for Marketing, so you will also have the opportunity to gain exposure across a number of specialisms. Training and development support will also be provided, so if your are looking to broaden your skillset, we’ll encourage and support you to develop yourself in a way that’s tailored to your individual needs.

**Who is Hilti?**:
If you’re new to the industry, you might not have heard of us. We provide leading-edge tools, technologies, software and services for the global construction sector. We have a proud heritage, built over 80 years, and a worldwide reputation for pioneering products and exceptional service.

With some 31,000 people in more than 120 countries, which we’re looking to expand, we’re a great place for you to show us your worth, step up to new challenges and grow your career.

**What does the role involve?**:
As a digital marketing specialist at Hilti, you will be responsible for managing our social media strategy and community management, owning engagement marketing workflows and driving digital adoption activities for Latin America:

- Roll out of Global Social Media strategy, adapting it regionally, ensure best practice
- Measure, analyze and optimize performance of social platforms driven by customer-centric topics to drive customer engagement and to continue scaling our business
- Ensure that all Social Media communications are aligned with Global and Regional Marketing activities, priorities, and tone of voice
- Define target audience, content, timing and means of communication for social media activities
- Use of different Social Media platforms and analytical tools for content publishing, results analysis, and strategy steering
- Content creation through partnership with global, regional, and local teams. Understand the needs and pressures of local markets at acting on their behalf to allow for the best implementation and adaptation of social media
- Collaborate with external Paid Media agency for ensuring good ROI on campaigns, managing social media budget effectively
- Inspire and enable Hilti employees in all areas of the business to use social media for a positive business impact. Train leadership team and end-users on the effective usage of Social Medias for Employer Branding purposes
- Present strategy updates and results of activities/campaigns to Global social media and Regional Marketing teams.

**88% of our employees worldwide say that they are proud to work for Hilti**

**What do we offer?**:
Your responsibilities will be great and, with them, we’ll give you the freedom and autonomy to do whatever it takes to deliver outstanding results. Go beyond our expectations and we’ll reward you with unrivalled opportunities for personal development and career progression as soon as you’re ready for the next challenge

**Why should you apply?**:
We develop our people by challenging them to leave their comfort zone, be it exploring other business areas, leading different teams or working in new locations.

**What you need is**:

- University studies in Business, Communication, Marketing, Advertising or similar
- Specialization in Digital Marketing is a strong plus
- Advanced English and Spanish are mandatory
- Portuguese knowledge is a plus
- 3-5 years of social media management experience in a multinational company or at an agency working
- Experience working in technical/industrial and/or B2B environment is a strong plus
- Great knowledge of main Social Media platforms: YouTube, Facebook, Instagram and LinkedIn
- Proficient using multi-social posting program
- Strong computer skills using Microsoft Office and Adobe Suites
- Professional certification in Google Analytics strongly preferred
- General knowledge of Search Engine Optimization and internet ranking for web content
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Effective communication at all levels of an organization
- Team player with ability to engage with his/her stakeholders
- Strong project management skills
- Strong analytical, conceptual and digital communication skills
- Strong change management as well as implementation skills
- Costumer centric

If we don't have a suitable role for you at the moment, we will keep you in our talent pool for the future so your recruitment process might take a bit longer but we'll be sure to stay in touch.

“There’s a real family spirit and you can literally knock on any director’s door at any time. Also your line manager will work very hard to help you develop your skills, both pro

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