Product Manager
hace 4 días
**Position Summary**: Reporting to the General Manager - Predator, the Product Manager’s key function is to manage key global initiatives for Affordable Energy Brands (Predator / Fury). Guide the overarching process, marketing programs spanning consumer-facing, customer-facing, and bottler-facing activities. Serves as the internal brand champion, driving and developing toolkits, selling stories and communication as well work with internal product development teams and legal to support global initiatives.The Product Manager will be responsible for ensuring consistency from trade to consumers, overseeing local activations that include but are not specific to advertising, events, sampling, celebrity endorsements as well as digital content development and instore activation. This role has the responsibility to translate the platform identity through regions and business functions to ensure marketing and trade marketing teams, as well as customers, understand the brand, its purpose, and execution direction.The person in this role is required to influence and work collaboratively across many departments, projects, and regions with multiple stakeholders.Essential Job Functions: General responsibilities: Brand Communications: Create a compelling sense of direction for the brands.
Develop clear brand strategies and deliver brand plans to guide the execution in each market. Communicate business plans, results, and key initiatives to internal stakeholders effectively and efficiently.Brand Strategy: Lead articulation of brand positioning, product architecture, brand guardrails; and ensure all activities support the brand positioning.Business Analytics: Demonstrate a deep understanding of drivers of performance of assigned category and brand.Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong in-market execution.Marketing Planning/Communications: Collaborate with brand teams in each market to develop compelling brand briefs and implement high-impact brand marketing programs.Innovation and Renovation: Identify new innovation opportunities; lead the communication with internal NPD for new product development.Sales/Customer: Partner with Commercial and Marketing teams to drive business at key customers, including implications for pricing and sizing, evaluate channel-specific needs, identify business opportunities, and track new item distribution and performance.Insights: Collaborate with insights team to leverage research (historical, secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure a continuous learning plan.People Management: Work closely with country brand teams, commercial teams, country managers, and cross-functional partners to develop the brand in each market. Specific responsibilities: Initiate brand projects and communication initiatives to build and develop affordable brands globally.Oversee global brand initiatives to ensure POS, sales tools, and consumer communications to reflect agreed on positioning and marketing mix and roll them out across the business.Lead short and long-term brand planning and calendars, working closely with marketing leadership to ensure fully integrated marketing plans are managed effectively according to brand and commercial priorities.Build presentations that clearly communicate and sell the brand strategy, guidelines, and future growth plan to both internal and external audiences.Work with the local marketing teams to build inspiring integrated multi-channel consumer campaigns and content to drive growth and brand saliencyWork with the local teams on overall brand budget spend and mix to deliver against brand strategyWork with the digital team to ensure online presence is supporting and relevant to deliver brand strategyCollaboratively work with in-market brand teams and commercial teams on trade and customer-specific platforms and initiatives.Create and distribute updates of marketing content to the organization such as activation initiatives, communication, promotions, event recaps, etc.Insight building
- support the Global Marketing and regions to identify consumer insights to influence brand strategy and marketing mix.Track global brand performance against agreed key marketing success metrics.
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