Recipient Services Marketing Manager

hace 3 semanas


Panama Cochlear A tiempo completo

Responsible for developing, implementing, monitoring and analyzing strategic recipient services plans and reporting the results to management and stakeholders. This position will require analitical skills and strategic thinking to understand the needs of each region and use communication best practices to collaborate with global marketing teams, regional managers, marketing team, outside vendors and recipients to complete desired projects on time and on budget.Key Responsibilities: Develop strategy and lead execution of all Recipient Engagement Marketing campaigns related to general awareness, onboarding, services offering, engagement communications and upgrades.Collaborate with digital team to deploy innovative and best practices for digital experience marketing effortsApply knowledge of market and consumers to develop campaigns, product positioning, messaging channels and tactics.Oversee the development of new resources to help recipients engage with our brand and learn more about Cochlear to increase likelihood of conversion.Implement recipient service marketing strategies aimed at supporting and engaging our recipient experience, including executing in-market and virtual educational events, establishing strategic community relationships, and developing recipient support referral pathways with clinics.Continuously collect inputs from internal and external customers to define program needsAnalyze customer and business needs to determine program prioritiesDevelop and implement evaluation methods to assess program strengths and opportunitiesForecast program growth; monitor global program metrics and trendsMeasure program health through regular business reviews with regional partnersDrive program innovation through industry research, analysis and ongoing engagement with business partnersDevelop new, flexible channels to engage recipients at regional and local levelsDesign and pilots to optimize program outputs and customer experienceEducate stakeholders on the impact of engagement programs and investment required to deliver a successful programBe a champion of the optimal recipient experienceRegularly communicate value of program throughout the organizationBuild and nurture an internal stakeholder community; maintain an active and value-adding presence with key stakeholdersKey Incumbent requirements: Graduate qualifications in business, engineering or marketing.Postgraduate qualifications in business, engineering, or management; MBA or equivalent preferredMinimum 5 years of product management / revenue generating projects / services management; preferably in health care or prescription productsDemonstrated ability to identity business opportunities and utilize business tools to model process improvement and profitabilityProven project management expertiseProven leadership and people management skillsGood interpersonal and relationship building skillsAchievement oriented with a strong attention to detailOutstanding business acumenEnthusiasm - willingness to go above and beyond what’s required Fluent in English, Portuguese highly desirableIdealBusiness development, commercial and Business Intelligence experience in Health Care will be viewed favorablyLatin America environment experienceExperience in online product applications management, CRM and Data/Trend AnalysisRegion-specific RequirementsDomestic and international travel required (up to 25% of the time)


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