Marketing Analytics Sr Analyst

hace 2 semanas

Panamá, Panamá The Estée Lauder Companies A tiempo completo

**Grow your career with The Estée Lauder Companies**

The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. As the global leader in prestige beauty, we touch over half a billion consumers a year.

Our Company's products are sold in over 150 countries and territories under the following brand names: AERIN, Aramis, Aveda, Bobbi Brown, Bumble and bumble, By Kilian, Clinique, Darphin, Donna Karan, DKNY, Dr. Jart+, Editions de Parfums Frédéric Malle, Ermenegildo Zegna, Estée Lauder, GLAMGLOW, Jo Malone London, Kiton, La Mer, Lab Series, Le Labo, M-A-C, Michael Kors, Origins, Prescriptives,Smashbox, Tom Ford, Tommy Hilfiger and Too Faced.

Infused throughout our organization is a passion for creativity and innovation; a desire to push the boundaries and invent the unexpected.

**Position Overview**:
This role will provide marketing insights to global brands and regions of products campaigns (Annual campaign alignment). Review campaigns with NY Leaders validating campaign data are correct and align it with the company strategy from the company (ELC ambition) to guarantee sales according to model analysis.

Support with revenue insights for the current and next fiscal year. Global program analysis for regions’ budget decision-making based on product sales forecast based on priorities. Identify and recommend strong brand categories to suggest priorities in terms of sales.

Support end-to-end data analytics to be presented to Marketing SVP to align the final campaign budget as a final outcome to be presented to the company CEO.

Leads Blueprint analysis for budget management vs brand marketing campaigns including end-to-end planning assessment

**Qualifications**
**Roles and Responsibilities**
- Develop and align process and reports with alignment of the MCA team.
- Work closely with the different Marketing teams, global and regional
- Define and identified the personas and understand their business needs for analytics.
- Define the metrics, analyze the available data, and join sources to get the correct insights.
- Analyze the Marketing Calendar from the different Affiliates and Brands to ensure their sufficiency to reach ELC’s market share ambition.
- Be proactive in identifying potential new analytical opportunities to extract knowledge from raw data and transform it into meaningful and impactful information.
- Identify trends and suggest recommendations based on analytics
- Third party management (Deloitte)

Day-to-Day Service Delivery
- Data Analytics
- Recommend ways to improve data reliability, efficiency, and quality of the reports and processes
- Prepare descriptive analytics
- Make data drive analysis to enable business decision making

**Qualifications**
- Major in Business, Industrial Ing., Marketing or Finance
- +5 Years of experience
- Fully bilingual, English and Spanish

**Job**: Finance & Accounting

**Primary Location**: Latin America-PA
- **Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 2310527

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