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Senior Consumer Marketing Manager

hace 1 mes

Panama Nestle Operational Services Worldwide SA A tiempo completo

Somos Nestlé, la compañía de alimentos y bebidas líder en el mundo. Más de 308,000 colaboradores comprometidos con nuestra misión: mejorar la calidad de vida y contribuir a un futuro más saludable. Nuestros valores están enraizados en el respeto: respeto hacia nosotros mismos, respeto hacia los otros, respeto a la diversidad y respeto a nuestro futuro. Estamos presentes en más de 85 países con más de 413 fábricas. Creemos que nuestros colaboradores son nuestro activo más importante, y estamos comprometidos en ofrecerte un ambiente laboral internacional, inclusivo y dinámico con muchas oportunidades._

**División**:Café

**Reporta a**: BEO de Café

**Ubicación**:La Loma, Ciudad de Panamá.

**Resumen de la Posición**

Desarrollo integral de la marca/producto, con el fin de asegurar el crecimiento (SOM, Volumen y rentabilidad) conforme a las buenas prácticas del negocio y objetivo de la región.

**Un día en la vida de**
- Desarrollar y ejecutar estrategias para el desarrollo y despliegue de máquinas de café NDG, incluyendo precios, promociones y pronósticos de volumen.
- Liderar la estrategia para el sistema de cápsulas NDG-SBUX, identificando oportunidades, impulsando innovaciones y optimizando la oferta existente.
- Analizar y monitorear los indicadores clave de rendimiento (KPI) como el abandono de clientes, parque activo de máquinas y ciclo de vida del producto para tomar medidas correctivas cuando sea necesario.
- Gestionar y supervisar el P&L para tomar decisiones informadas y desarrollar estrategias efectivas.
- Planificar y ejecutar actividades de marketing, incluyendo campañas de comunicación efectivas y promoción exitosa de la marca.
- Colaborar con los departamentos de ventas, supply y operaciones para garantizar una ejecución efectiva de las estrategias y alcanzar los objetivos establecidos.
- Gestionar el presupuesto asignado a las marcas, asegurando un uso eficiente de los recursos.

**Que te hará exitoso en la posición**
- Experiência en marketing y ventas: sólido conocimiento y experiência en estrategias de marketing y ventas, especialmente en el ámbito B2C.
- Capacidad de comprender las necesidades y preferencias de los consumidores, desarrollar campañas efectivas y promover la marca de manera exitosa.
- Habilidades analíticas de datos de ventas, tendencias del mercado y métricas clave para tomar decisiones informadas y desarrollar estrategias efectivas.
- 3 a 4 años de experiência en posiciones similares.